Facebook releases their own guide for not-for-profits

Your not-for-profit may be new to Facebook, or been around for a while - either way, it's worth checking out Facebook's new guide for causes and not-for-profits.

The guide lays down the basics, and also has tid-bits for more advanced users. Facebook ads, mobile and custom apps are all part of making the most of your not-for-profit's Facebook page.

You can download the PDF guide at http://bit.ly/NjbUO1

Here are a few of our own additions

Here are three other ways your not-for-profit can make the most of its Facebook Page:

Engage as your organisation on other Pages

Did you know you can use Facebook as your organisation to like, comment and tag other Facebook Pages? Simply click the drop-down arrow next to your name and choose the Page you would like to use. From there on in, Facebook works much the same as your personal profile. It's a great way to connect with similar organisations and raise the profile of your organisation on Facebook.

Have a Facebook policy

One thing that came through loud and clear from our recent Connecting Up 2012 conference was the need for organisations to have proper policies in place when it came to engaging on Facebook. Check out 7 reasons you should have a social media policy and strategy by Hugh Stephens in our Learning Centre.

Check out our Facebook related resources

We have a bunch of useful resources for not-for-profits wanting to get more out of Facebook in our Learning Centre. Here are a few you might want to check out:

• Facebook Timeline for Pages Super-Guide
  Learn how to customise your Facebook Timeline and make the most of the platform
• 7 social media habits for the time-pressed not-for-profit
  Streamline your social media use with these seven helpful tips
• Five steps to creating a content calendar (with template)
  As part of your streamlining process, a content calendar can be key to knowing what to post each day.

Is your not-for-profit organisation on Facebook? Post the link below, we'd love to connect with you!

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