You may or may not use YouTube for your nonprofit already. A number of organisations are embedding a YouTube channel in their home page to futher communicate a message or explain what they do. See some examples here :
You may or may not use YouTube for your nonprofit already. A number of organisations are embedding a YouTube channel in their home page to futher communicate a message or explain what they do. See some examples here :
You may not know that YouTube has some special tools and features which enable you to enhance your video mesage and engagement with your audience. One of these is called "Annotations" or you might refer to it as a "Call to action" - enabling links to other pages eg. a Donate Now page. You can imagine how powerfuol this might be if you have a very emotive video capturing the hearts of your viewers to then prompt them to act in that moment.
These special feautres previously came at a cost and many nonprofits have been watching carefully to see when it would be released to Australian organisation like it has been in the US and UK , for free. Well it's here: http://www.youtube.com/nonprofits
http://google-au.blogspot.com/2010/02/broadcast-your-cause-youtube-nonprofit.html
Here is a great video from the US explaining you might use this:
http://www.youtube.com/watch?v=ZK38BWy-O9E How to use annotations for nonprofits
We would love to see your videos - so please email the link in to support@connectingup.org for the Nonprofit Video Showcase.
by Karen Gryst
FRUCFX4BCUH7
