See how Operation ASHA used an online slideshow to tell the story of tuberculosis in disadvantaged communities to over 10,000 people.
In many cases, digital storytelling for not-for-profits is about raising awareness of what you’re doing and why you’re doing it. Operation ASHA used SlideRocket to do just this, earning them second prize in their Make An Impact competition and $5,000USD.
SlideRocket is an online presentation tool that lets you create animated slideshows, newsletters and other publications. It’s all based online, meaning you don’t need to install any extra software on your computer. There’s also an iPad app that lets you create on the go. If you have some photos, text and a bit of music, SlideRocket can help your not-for-profit come up with something that looks great.
In the case of Operation ASHA, the slideshow was created to automatically play, giving the effect of an online video. It grabbed people’s attention as they watched the story unfold.
The Operation ASHA presentation works on a number of levels and demonstrates a few basic principles when sharing your not-for-profit’s story online.
Making it personal.
The Operation ASHA story starts with a picture of Manhattan. For an audience in the western world, the image connected what we know with the context that Operation ASHA works in.
Explaining the problem
Too often, the problem is wrapped up in stats that can be numbing. It could have been easy to keep presenting more numbers, but instead, Operation ASHA did a great job of telling two very different stories of people suffering from TB. It kept the story personal and tangible.
Explaining the solution
“But wait, there’s hope!” It’s the turning point in any presentation - the point where the viewer is now given an insight into what’s being done, and what they can do to be part of the solution. Operation ASHA also includes some information about the impact they’ve already had.
Having a clear call to action
Share, donate, visit. The call to action at the end of the presentation is simple. On social media, word of mouth is powerful. Operation ASHA also offered to donate 10c per view of the slideshow, giving more incentive for viewers to share.
If you work for a not-for-profit and want to get started, SlideRocket donates their product through our DonorTec program to eligible Australian not-for-profits and TechSoup New Zealand to eligible charity organisations in New Zealand.