Engaging your audience online is about more than just sharing videos. It's about taking your supporters on your journey with you, and making them a part of it.
A unique tie up between Wings for Life, a spinal cord research foundation, and Formula 1 team Red Bull Racing does just that. For the British Grand Prix this weekend, at the historic Silverstone race track in England, Australian Formula 1 driver Mark Webber and his team mate, reigning World Drivers Champion Sebastien Vettel, will complete in special 'Wings for Life' liveried RBR8 race cars.
But it's not as simple as a few stickers. To develop this livery, Red Bull put out a call to their fans and customers through their Faces for Charity Campaign - if you donate to Wings for Life, you can have your picture on a Formula 1 car, and we will match every donation.
Some 25,000 fans from every continent in the world donated online and uploaded their photos so that they could be part of this special event. On the interactive Faces for Charity website, people could search for photos, vote for their favourites and win prizes.
The uploaded photos will be featured on the car after raising more than 1 million euros, with 100% of donations going directly to spinal cord injury research.
A little closer to home, Make A Wish Australia have partnered with Scouts Rally SA, South Australia's round of the Bosch Australian Rally Championship, in a partnership which involves not just fundraising, but the opportunity for drivers to grant the wishes of children with life threatening medical conditions.
So look outside the box for your next fundraising or marketing campaign, for something that can engage with your audience and take them on a journey that will inspire them!
Source: Red Bull Racing