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Marketing

Resources, examples and opinions on marketing and communications not-for-profits

Why is more important than what

Is your not-for-profit looking into digital storytelling? Dan Portnoy, author of the Non-profit Narrative shares the most important part of telling your organisation's story.

Online fundraising insights and how NFPs can take action

Wondering whether to focus on social media, email marketing or mobile this year for your online fundraising efforts? The 2012 eNonprofit Benchmarks Study from M+R Strategic Services and NTEN sheds some light on their impact.

Why your online fundraising efforts may need a design makeover

Every not-for-profit using the Internet for fundraising should be investing in good design. There are no ifs or buts about it. Here are four reasons why your online fundraising efforts may need a visual makeover.

How good design can boost your online presence

With 2013 just around the corner, we know a lot of not-for-profits are thinking about priorities – and budgets – for 2013. Jason Sew Hoy, COO of 99designs explains how important it is to invest in good design is for your online presence.

Associations set their sights on social media

When it comes to digital publishing for associations, social media, website updates and e-newsletters are top of mind. According to recent research, more associations are rapidly moving away from print media in favour of the digital space.

“Lakeside to London”: digital stories of hope and inspiration

Digital storytelling is a great way for not-for-profits to share what their community is up to. Here's how Athletics Victoria used donated Flip cameras to highlight athletes on their way to London.

Why digital storytelling for not-for-profits matters

When it comes to mainstream media, the story told about international aid doesn’t paint the whole picture. So how do not-for-profits get their message out?

When's the best time to send your next not-for-profit email campaign?

Need to get your message out? Email is still a powerful communications tool and this infographic from GetResponse shows the best time of day to send out your messages out.

10 websites for not-for-profits to get creative with Adobe products

Let’s be honest. While Adobe make great programs, they can be daunting to use – and when you’re strapped for time and resources, finding the help you need can be tricky.

#npau tweetchat - Engaging donors online with Prarthana Holburn

Whether it's via a website, e-newsletter or social media, many not-for-profits are turing to digital strategies to help them reach new donors (and retain existing donors).

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