High-profile Australians have the power to spread the word about some of the country's most deserving charities and lend support to some very worthy causes.
From media darlings to sports stars, a number of Australian celebrities are keen to give back - including the members of one of NSW's most well-known NRL teams.
The Australian charity programs supported by the Pirtek Parramatta Eels are set to undergo some changes this year, as many team members are taking a more active role in their chosen charitable endeavours.
According to the club, a number of new community engagements will be undertaken this year as a result of direct feedback from some of the players - with many getting more involved with causes they have a particular interest in.
Eels community relations officer Erica Fryer explained that in many cases, players have chosen to support Australian charities that may have helped their own family members at some point.
"It makes sense to align them in an ambassadorial role so they can offer their support as NRL players," Fryer explained.
She added: "We wanted to make sure that when they're out in the community, they're doing something they are passionate about."
Different Eels players have allied themselves with a variety of charities under the new initiative. Ben and Nathan Smith, for example, are currently attending skills courses that will enable them to host mental health workshops and seminars on behalf of the Blackdog Institute.
Meanwhile, team captain Nathan Hindmarsh will be working closely with Westmead Children's Hospital, particularly the 23rd annual Bandaged Bear Appeal, which runs throughout the month of March in support of NSW's largest paediatric centre.
Finally, prop Tim Mannah has been named ambassador to Ronald McDonald House in Westmead, which is also set to host the Eels' annual holiday party in December. The facility provides a 'home away from home' for the families of children who have relocated from regional areas to receive treatment at the Children's Hospital at Westmead.
The Eels' Blue and Gold Heart community program also lends its support to numerous other charities throughout western Sydney, including the Parramatta Mission, Westmead Streetworks and the Starlight Foundation.
Australian charities can also contact the program to schedule player and coach appearances at special events, or to provide mentoring, encouragement and incentives for children both on and off the field.