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If you haven't already heard of Nancy Schwartz you may want to go now and check out her web site and fantastic resources for nonprofit marketing. Getting Attention Blog & E-News http://www.gettingattention.org/ One of her great talents is helping organisations understand and develop their "Tagline" - the one liner which is assopciated with their brand - part of their branding. For us it is "Connecting you to your communities", for RSPCA Australia it is : "For all creatures great and small". A short slogan or sentence that gets at the crux of what your organisation is about, the purpose for being. Also the 2009 Getting Attention Nonprofit Tagline Awards are now open for voting here http://is.gd/2NQx7. Check these out and vote! Can you pick a great message? Reflect on what works and what doesn't work for them, and consider how your own organisation's tagline holds up. Voters can register to receive the free 2009 Nonprofit Tagline Report, with more than 2,500 tagline examples (to be published in late Spring). _________________________________________________________Spot the Next Great Nonprofit TaglineVote here for the 2009 Getting Attention Nonprofit Tagline Awards. http://is.gd/2NQx7Voting will:o Sharpen your understanding of what does and doesn’t work in nonprofit communications.o Inform and inspire your organization’s messaging.o Give you the chance to register for the free 2009 Nonprofit Tagline Report, with 2,500 tagline examples. The 60 tagline finalists have been culled from over 1,700 entries in 13 categories. Now it's *your* turn to select the best.

As a sector we are building content sharing capacity using new tools and new practices. Tagging is one of the ways we can categorise our content, help others find our content and share it in a pool of content to enrich the power of dicussions. It's those "clouds" again. Think like a cloud and make a storm There are many well used tags globally with a predominant voice from the US nonprofit sector, such as nptech, however what we want to do is channel some loacl content and local conversations. So as well as using these global tags we ask you to also use local tags for content generated in Oz. Some tag suggestions below : np = nonprofit au = Australia npau = nonprofit sector in Australia Subject extensions: Green ( environmental) Gov ( governance) Give (Fundraising) Gov2 (Government transparency movement) Mkt (marketing) Devt (capacity development) 3rdsec (third sector) For example: nptech = nonprofit technology nptechau = nonprofit technology in Australia gov2au = the new government web 2.0 movement of transparency – open information in Australia npgreen = nonprofits concerned about being green (environmentally conscious) npmktau = nonprofit marketing australia npgiveau = nonprofit fundraising australia Please suggest more or alert us to any you are currently using so we can share them with the nonprofit sector across Australia and build their presence in our tag cloud as well as the popular tools such as hastags.org and technorati.com

If you are like many of us who are wondering how you can possibly keep up with the information you currently try to filter and now you want me to TWEET as well! You can’t be serious! Can you? Are there any real benefits professionally for you or your organization in joining the twitter movement? Well I think the simple answer is that twitter won’t be for everyone, but there are some interesting movements and applications – some of which have been attributed to social change movements. Plus it is kind of nice to be on the edge of the cool kids. There are also some useful listening, and broadcasting uses as well. It does create large networks very quickly and it does disseminate bite size pieces of information as well. The bites often provide links to more extensive articles on blogs and web sites and if you manage your following well it can assist you to keep on the pulse of issues and debates as well as know when someone is attending their yoga class. There are some useful tools and a protocol behind participating, which evolves and of course which some follow and others don’t bombarding us with useless twitters – in which case you should rapidly unfollow them! So want to try it? www.twitter.com There are some really useful tools like reducing the link you want to send to people via : www.tinyurl.com or www.bit.ly is great because it tracks how many people have clicked on your link sent out through twitter. A guide by Deanne Bullen – “Getting Started on Twitter”

First and foremost, Twitter is not a marketing channel. It’s for conversation. People may have conversations about a brand, but it’s clearly another thing to talk to a brand. Some may not agree with me on this point, but your brand on Twitter needs a name or face attached to it, otherwise your communications seem a little disingenuous. Is it just one or many people twittering on behalf of your brand? Say so. I’d like to know whether I’m speaking to Jack in Marketing, Sally the volunteer or Mary the CEO. Identification provides context to your tweets. If you are going to inject some much-needed personality through your organisation’s Twitter account, do take the time to set some guidelines. For example, with the non-profit account I manage, I use the DM function for messages relating to birthdays or talking to people about personal triumphs or tragedies. This provides two benefits, in that you get to be human and genuinely connect to your followers, but keep the public stream open for the tweets more closely aligned to your organisational communications goals. Do you have followers that retweet your messages? Thank them, whether it’s a DM or public reply. If your followers tweet about something related to your organisation, retweet them.