Conference Program

• Bruce Linn, Chairperson CUA Board
• Doug Jacquier, CEO of CUA

BREAKOUT SESSION ONE

Young People Connected
Story of an award winning program about a partnership with a corporation and three non-profit agencies set to help young disadvantaged people.
The program has 4 parts:

• Connecting young people to services
• Strengthening the work of youth service agencies
• Improving the capacity for young people to be independent
• Increasing collaboration and sharing of knowledge between agencies.

The presentation will include an overview of the program and its benefits to the client group of each nonprofit agency. A practical demonstration of the web-based messaging service. Finally, it will also illustrate how to form successful partnerships with the corporate sector.
Presenters:

• Spencer Maddrell – YPC Manager/ Head of Strategic Implementation, Vodafone Australia
• Anna Jenko – Account Manager, Corporate Partnerships, Youth off the Streets
• Vikram Craig – Program Manager, Barnardos Australia
• Nicola Hensler – National Coordinator, Mission Australia

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Successful Online Campaigning 101
Nonprofits are increasingly using the web to win advocacy campaigns, raise awareness and build their member/donor base. Explore best practices in online campaigning in Australia and globally to:

• Develop an online campaign strategy
• Decide what constitutes ‘effective and ‘success’
• Build a strong relationship with your supporters by email
• Integrate social media, advertising and offline communications strategies.

Presenter:
Nick Moraitis – Director of Make Believe.

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Creative Commons for the Non-Profit Sector

Copyright is one of the many legal complexities non-profits encourter in their day to day operation. Knowing what you can and can't do with the content you use and create is confusing, but is a necessary evil. Creative Commons is one tool available to non-profits to help make sense of this area of law. At the core of the Creative Commons project is a suite of standardised copyright licences, freely avaialble to creators, that foster sharing and collaboration. Creative Commons builds upon the all rights reserved of traditional copyright to create a voluntary some rights reserved system. There is a whole range of content out there that is available on more flexible terms than traditional copyright. Elliott aims to give you the information you need to gain access to these resources and manage your own copyrighted works more efficiently.

Presenter: Elliott Bledsoe – Project Officer, Creative Commons Australia

ICT Gateway – supporting the voluntary and community sector

The ICT Gateway is an innovative partnership between the community sector, government agencies and business. It is supporting significant ICT based developments, primarily for voluntary and community sector organisations. This session will explore how the ICT Gateway has:

• Improved strategic planning for ICT technologies
• Improved managment of ICT
• Provided support to access resources
• Increased collaboration to maximize benefits offered by ICT technologies.

Presenter:
Patrick Edwards – ICT Gateway Coordinator, Bishops Action Foundation New Zealand.

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Snapshot of internet use – case studies, analysis and practical strategies.
After briefly exploring the shift towards new media this workshop will guide participants through do and don’t case studies for using online tools from nonprofit, business and the government. You will also walk away with practical ideas on how you can use online resources to:

• Raise money
• Promote your organisation or event
• Engage stakeholders
• Understand your market
• Increase business efficiency

Presenters:

• Phillip Kingston – Managing Director and founder of Kingston Development
• Nick Bearlin-Allardice – Victorian Director of the Oaktree Foundation
• Tom O’Connor – General Manager, Oaktree Foundation

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BREAKOUT SESSION TWO

Wiki Magic
Using wiki’s in adult and community education will provide participants with opportunity to explore the wiki software and create your own wiki.
Presenters:
Lynne Gibb – e-learning leader, Coonara Community House

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Pieces of the Puzzle
This workshop will take you through the process of finding and integrating a range of web 2.0 services into your organisations daily work to maximize production.
Presenter:
Simon Hilton – Marketing Technology Manager, Juvenile Diabetes Research Foundation.

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Social Inclusion: an outcome of ICT.
This presentation considers the impact ICT can make on the life of seniors, those who are isolated, people with special needs, Indigenous Australians and carers.
Presenter:
Nan Bosler - OAM BEd MLGMgnt

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Improve your social (networking) life
A solution architect with a passion for communication provides a perspective on supporter relations and fundraising and technology solutions.
Presenter:
Jay McCormack - Solution Architect, Advanced Solutions International (Asia-Pacific)

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The Social Web (Web 2.0 and beyond)
A brief tour of social networking tools with a view to developing strategies, plans and techniques for participating in online conversation with your stakeholders. Building on the ClueTrain assertion that "markets are conversations", and taking cues from face to face conversation in "real life" we will take a brief tour of social media tools - paying more attention to those which help us listen. By the end of this session you should be able to begin listening for online conversations relevant to your work, and hopefully you will figure out how to gain some benefit from the old saying 'you have two ears and one mouth - use them in that proportion'
Presenter:
Mike Seyfang - Social Media Consultant

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BREAKOUT SESSION THREE

Engaging students with wikis
The workshop provides an insight into how a program used wikis to engage young people who had become disengaged with school. It includes the good, the bad and the fantastic of:

• Engaging stakeholders
• Designing the brief
• Building the wiki.

Presenters:
Noelene Gration – Communications Manager, Doxa Youth Foundation.
Trish Dower – Social Media Consultant

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The Livewire Journey
Livewire is a safe and fun online community designed especially for children and young people living with a serious illness, chronic health condition or disability. Livewire.org.au is an initiative of the Starlight Children’s Foundation and is supported by funding from the Australian Government under the Clever Networks program. It has been developed to provide a safe and supportive online network where members can connect and share experiences wherever they are – at home or when undergoing treatment in hospital.

Cinnamon's workshop will display the on-line marketing and web strategy which was applied to position Livewire as a current and youth appropriate on-line community. The highly interactive workshop will showcase the promotional material created to launch Livewire and then dissect how they were created and for what purpose. Cinnamon will discuss the identified risks and take the audience through the journey from where Livewire began as an initiative of Starlight to where it is now.
Presenter:
Cinnamon Pollard – Partnerships and Marketing Director, Livewire

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The "social pulpit" - trust and social media - a question of engagement

Two things that are critical to the success of nonprofit organisations are:

• building strong stakeholder relationships
• maintaining trust.

The global financial crisis has demonstrated these are fragile commodities.

This presentation will help you understand the issues around building trust and how emerging social media tools can help you tell your story more effectively. You will gain valuable insights from some key pieces of research undertaken by global communications firm Edelman that have been analysed with the support of local NGO specialists so as to offer greater local relevance.
Presenters:
Bill Petch – Marketing Manager, Barnardos Australia

Amanda Little – Managing Director, Edelman Sydney

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Web 2.0 to enhance NGO communication and collaboration for projects.
Presentation in 2 parts
Part 1: Overview of Engineers without Borders (EWB) – what they do.
Part 2: Brief tour of the major tool they use – its features and how it improves team effort.
Presenter:
Patrick Kelso – Director of Communications and Promotion at EWB.

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Building a successful system – to support health services.
Katherine West Health Board has introduced two technological initiatives to support the delivery of health services. This story will provide an overview of the initiatives and the impact it is having on the delivery of services and support for staff.
Presenters:
Reece O’Brien – Information and Communications Officer, Katherine West Health Board.
David Murtagh – Project Manager of AMSnet (Aboriginal Medical Services Association of NT)

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BREAKOUT SESSION FOUR

From concern to action
Find out how Springvale Community Aid and Advice Bureau assessed its information and technology future. The presentation offers information from the perspective of a community organisation manager and university researcher.
Presenters:
Stefanie Kethers – Centre for Community Networking Research, Monash University.
Jinny McGrath – Programs Manager, Springvale Community Aid and Advice Bureau.

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Using social media to educate, engage and empower young people
From identifying organisational aims and outcomes, through to managing risk this presentation will illustrate how you can use social media to educate and engage young people to promote positive mental health and early help seeking behavior.
headspace recognises the need for moving beyond ‘information transfer’ as one of the most significant factors in the development of effective mental health promotion and disorder prevention interventions.
Presenters:
Sarah Shiell – Youth Participation and Website Coordinator at headspace
Karalee Evans – Acting Director of Communications at headspace.

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Knowledge Management and wikis
Losing corporate knowledge when staff leaves and finding a way to capture and disseminate knowledge to new staff is something every organisation struggles with. This presentation provides an insight into how one organisation used a wiki to collect and manage the accumulated years of knowledge.
Presenters:
Susan Devine – Manager, Inner West Business Enterprise Centre in SA, + Manager,  Business Helpline
Gail Tuft - Administration and Contract Management

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Women making it in IT
Jody will outline the work of the Anita Borg Foundation and their efforts to expand the career prospects of women with an interest in technology and to expand their networks.
Presenter:
Jody Mahoney – Vice President, Busines Development at the Anita Borg Institute

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Making Cents
Making Cents is a highly successful program offering resources online for teachers and parents to help Australians understand and manage their money. The presentation will highlight the successes and challenges of this project including:

• Success of uptake and use of the resources
• Reaching isolated areas
• Ease of access to resources
• Working with partners.

Presenter:
Sandra Ross – Director, Community Services and Programs, Regional YWCA NSW.

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BREAKOUT SESSION ONE

Live Malware Attack!
Connecting Up IT? Of course you are! This the era of social networking, online donations, remote working, web conferencing and network openness. Sadly, however, today’s networks are often so open that cybercriminals are having a ball out there.
Come to this presentation and find out, through a live demo--- safely done, but using real malware --- how a modern cybercriminal attack works, and how even well-informed users can be tricked. At the same time, learn what you can do to protect your own users, PCs, servers and networks.
Presenter:
Paul Ducklin – Head of Technology, Sophos Asia Pacific

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Peer to Peer Online Fundraising - A revolution in giving
In 2009, thousands of individuals will raise millions of dollars online for charities around Australia. Will your cause be one of them?

Everyday Hero manages the online fundraising campaigns for some of the largest public events across Australia as well as hundreds of smaller charity campaigns. In the past 18 months over 220 000 donors and fundraisers in Australia, Singapore, New Zealand and Hong Kong have raised in excess of $10m for charity through Everday Hero. Paul will begin this session looking at online fundraising trends, issues and opportunities from an international perspective. Paul will provide case studies on larger public fundraising opportunities such as the The Sun-Herald City2Surf and will also profile a number of smaller charity events.

This is an opportunity to discover how to maximise fundraising revenue online, no matter what the size or nature of your cause. Paul will provide a planning and implementation advice and will illustrate how any cause can raise hundreds of thousands of dollars online.

Presenter:
Paul Wenck – Fundraising Director and Co-founder, Everyday Hero

Managing Communication

Community Technology Centres provide many rural communities with access to computer and communications based services that support both business and personal customers. Several web based tools have been used to facilitate communication including; email, website tools, an extranet for members, web conferencing, skype chats, shared internet documents, web forms for member responses and elearning tools such as wikis and moodle.

This presentation will provide examples of the web based tools used to effectively manage a dispersed board and management team.
Presenter:
Colin Kemp – Executive Officer, Community Technology Centres Association.

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So many ways to skin a cat:

Using stories to envisage the CommunityCentral website

CommunityCentral is an online space for people in tangata wheua, community and voluntary, public health and other organisations in Aotearoa New Zealand to share, converse and work together.

This presentation takes a before and after look at what we can learn from the development of Community Central:– the before, middle and after of the story.

Before: defining what we wanted the website to do through user stories

Middle: planning, building, setting policies and testing

After: Did we get there? Feedback and reflections on the user stories.
Presenter:
Stephen Blyth – Community Central, New Zealand.

NGO 2.0: Networks, Innovation and Engagement
Drawing on his work with Cisco’s Internet Business Solutions Group and as Chair of the Australia Social Innovation Exchange, Martin will reflect on what technology is doing to organisations generally and specifically within civil society and offer some insights about the impact on NGO’s and the social sector of the new collaboration and communication technologies.
Presenter:
Martin Stewart-Weeks – Director, Public Sector (Asia-Pacific) Internet Business Solutions Group, Cisco Systems Inc.

How to keep up with e-learning

This workshop will cover:

• What others do
• Knowledge vs networks
• Finding time for you own professional development plan
• Tools and strategies.

Presenter:
Marlene Manto – SA Innovations Coordinator, Australian Flexible Learning Framework

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BREAKOUT SESSION TWO

For the Good of the Sector: Your information is valuable

Developing a grievance or reimbursement policy seems totally boring when what you really want to be doing is helping the homeless, saving at risk wildlife or delivering on whatever your mission statement might be. Neverthless good governance is important to the vitality and robustness of any organisation. But where do you go to find out what good governance looks like? Many organisations in the non-profit sector have developed quality, valuable governance and procedural information. What could be a valuable resource for emerging non-profits often remains siloed inside individual organisations. A pro-active, open publishing approach to sharing this information could result in a sector that is stronger, more efficient and more stable. A lack of clear policies and internal expertise (or the funding to gain access to external expertise) needed to properly manage the copyright surrouding this information acts as a barrier to obtaining these benefits. This workshop is designed to explore potential solutions through proven copyright management mechanisms such as the Creative Commons licences. Attendees will be given the opportunity to contribute to research around what a sector-wide non-profit information sharing framework might look like being conducted by the Creative Commons Clinic at the Australian Research Council Centrer of Excellence for Creative Industries and Innovation.

Presenter: Elliott Bledsoe – Project Officer, Creative Commons Australia

Microsoft live benefits for the not for profits

Microsoft is evolving to keep ahead of the changing needs of its audience, hear how we are adapting to suit the next ten years of innovation, just as we have adapted during the last ten. Also hear about ways to partner with Microsoft and engage more deeply with your own audiences using Microsoft's free platforms and services.

Presenter:

Billy Tucker – Director of Alliances for Microsoft Consumer and Online

Open Source, Open Knowledge and Open Access for Non-Profits

A presentation which will cover how these very important elements of openness are important to ensuring access to opportunities and sustainability for non-profits and their clients.
Presenter:
Pia Waugh - Consultant, Waugh Partners Sydney

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DonorTec Launching Net2Tuesday in Australia

This session is the inaugural meeting of Net2Tuesday in Australia. The idea behind Net2Tuesday is to increase adoption of Web2.0 services by nonprofit organisations and others interested in creating a social benefit. The goal is to create an ongoing peer-driven community event for the development of social software and real world appplications in Australia.

The session will focus on talking to each other about how we can sustain these events and what we would like to get out of them. So if you have:

• a passion for discussing and facilitating the use of the social web for social change
• have a computer, Internet access and computer skills
• like people

....then you should come and find out more.
Presenter:
Simon Gee – Manager ICT and DonorTec at Connecting Up Australia

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Weaving the Open Philanthropic Web
This presentation by Peter Deitz from Social Actions will focus on how open API's, XML feeds, and innovative web applications are moving opportunities to connect with nonprofits to the websites, social networks and mobile phones that millions of people using every day.
Presenter:
Peter Deitz - founder and Director of Social Actions

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BREAKOUT SESSION THREE

The Social Entrepreneur and the emerging web
As a digital native and aspiring activist, Edward tells the story of his emerging passion for the internet and digital technology. Find out about various initiatives and movements that are going on all around the world and come away with a stronger understanding of the trends in the internet world.
Presenter:
Edward Harran – Freelance Digital and Social Media Strategist

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What’s in a Name
Finding the right internet domain name is more important than you think - if you want to be found. Find out:

• What makes a good domain name
• How to register a domain name
• How to identify the most effective name to represent your organisation.

Presenter:
Darrell Burkey – Founder and President, Computing Assistance Support and Education Inc.

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Modern Ways for Ancient Words

Miromaa is a program developed to assist Aboriginal language work - easy to use, user friendly database. The program helps user to gather, organise, analyse and produce outcomes for language work. The presentation will provide information about how the program has achieved success and supported other organisations around Australia with Aboriginal language work.

Presenter:

Daryn McKenny – Arwarbukarl Cultural Resource Association (ACRA)

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Social Entrepreneurship: From Problem Solving to Transformation
Social entrepreneruship can involve taking a pragmatic approach to solving a social problem. It can also sdopt a transformative approach to create sustainable social change. This presentation focuses on the practical issues of balancing these twin strategic challenges for the not-for-profit sector.

Presenter:

Allan O'Connor – Academic Director, Innovation and Entrepreneurship at the Entrepreneurship, Commercialisation and innovation Centre, The University of Adelaide.

Chairman of Microsoft Bill Gates once said that Microsoft's Vision was to "Create innovative technology that is accessible to everyone and that adapts to each person's needs...: To illustrate Microsoft's commitment to increasing accessibility of the Window's operating system to a larger base of users Karl will present the accessibility features incorporated in Windows 7 and Internet Explorer 8. These recent developments ensure that barriers to technology are broken down and that technology truly becomes "...accessible to everyone."

Presenter:

Karl Miklis – Windows Consumer Product Marketing Manager working within the Consumer and Online Division in Australia.

• listen to stories of how Jay and Ryanne have used web video to get press coverage, create action and raise money
• find out how other participants at the conference have used web video to help them to create interest and awareness
• learn when its best to hire a video team and when you can do the video yourself
• craft a workflow to fit video into your already busy schedule
• learn how to maximise the effectiveness of your video once you have posted them to the web.

The workshop will take place at the Novotel Sydney, Brighton Beach
Note: This workshop needs to be booked and paid for separately.
It is not included in conference registration.