Connecting Up 2012 Coming Soon

The Connecting Up 2012: Unleashing the Power of Your Nonprofit program is filled with great keynotes and speakers. With a number of streams, power sessions and workshops there are plenty of options to make the most of this year's conference.

Streams

CU12 will be focusing on three streams - social media/online, marketing/communications and technology. Each of these streams will feature a number of breakout sessions, and power sessions, giving you the opportunity to take away something valuable for your organisation.

Power sessions

This year we will also be bringing you a number of power sessions featuring two speakers on similar topics, giving you the chance to hear from more professionals and learn from their experience.

Masterclasses

International keynote speakers, Allen Gunn and Nancy Schwartz will be running their own (optional) masterclasses on day 3. Spend time with these experts in their fields with practical lessons and take-aways. Places for these masterclasses are limited.

 

Day 1: | Day 2: | Day 3

* program is subject to change.

DAY 1: Tuesday 1 May 2012
Stream colours social media marketing/communications technology
7.30-8:30am Not-for-profit Decision Makers' Breakfast Sponsored by SKEDA (separate registration required)
8.30-9:10am Registration 
9.10-9:15am Opening - Bruce Linn (Connecting Up Chair)
9.15-9.20am Welcome to country
9.20-9.30am Welcome and Plenary address - Doug Jacquier (Connecting Up CEO)
9.30-10.20am Keynote session 1 - Nancy Schwartz
Breakthrough messaging: How powerful messages connect with your target audiences to motivate action - Not-for-profit marketing expert and blogger Nancy Schwartz will reveal the secrets of effective messaging and outline steps crucial to its success. You’ll learn how to shape the four cornerstones of your message platform and how to deliver them.
10.20-10.50am Morning tea
10.50am-12.20pm Networking session
12.20-1.20pm Lunch
1.20-2.40pm Break out session 1 
Shai Coggins and Ben Teoh
Connecting Up		 Stuart Gillies and Claire O'Rourke
Essential Media Communications		 Sean Triner
Pareto Fundraising		 Power session
CRM tools and strategies
Sharing your message with the right content mix How to achieve two-way engagement with supporters Ten strategic fundraising principles to help you raise more money for your cause Andrew Everingham, Sydney Homeless Connect
Constituent relationship management in the cloud: The Sydney Homeless Connect experience

Chris Ward, Community Builders
Take control of your data with CiviCRM

Amy Lyden, Australian Scholarships Foundation
Case study: Increasing effectiveness through CRM
2.40-2.45pm Moving time
2.45-3.30pm Break out session 2
Bianca Wirth
Wirth Consulting		 Margaret Faulkner
Ehrenberg-Bass Institute for Marketing Science, UniSA		 Adam Ireland
Microsoft
The state of social media use in Australian not-for-profits Using emotions to drive online video sharing Free online tools for not-for-profits
3.30-4.00pm Afternoon tea
4.00-4.50pm Keynote session 2 - Terry Stokes
A view from up top - In this session Terry will share the challenges facing UK's not-for-profit sector in an economic climate of relative scarcity, uncertainty and adversity. Using case studies of innovative approaches, Terry will look to move from stating the problems to describing possible solutions and the lessons for other organisations in seeking to learn from them and replicate success.
4.50-5.00pm Summary and announcements - Allen Gunn
5.00-6.00pm Cocktail event

* program is subject to change. (Go back to Day 1)

DAY 2: Wednesday 2 May 2012
Stream colours social media marketing/communications technology
8:00-8.30am Registration 
8.30-8.40am Welcome, Day 2 program - Doug Jacquier (Connecting Up CEO)
8.40-9.05am Guest speaker session - Rebecca Masisak
Building technology capacity for NGO’s around the globe
9.05-9.10am Introduction to Allen Gunn
9.10-10.00am Keynote session 3 - Allen Gunn
Another cloud is possible - This interactive session will invite participants to reflect on the philosophical, political and technological implications of different cloud strategies, and will consider ways in which to conceptualise cloud adoption for not-for-profits and social justice activists. It will also explore the ever-evolving issues of privacy and anonymity in the cloud as they relate to the needs of social change activists and the organisations that support them. You will leave the session with new frameworks for considering cloud strategies and other bold new hosting frontiers.
10.00-10.05am Introduction to Michael Sheldrick
10.05-10.55am Keynote session 4 - Michael Sheldrick
Movement building in the age of digital storytelling and social media - In this session, social justice advocate and campaigner Michael Sheldrick will explore how to combine the greatest and latest in online campaigning with traditional grassroots organising to build global movements that inspire social change and influence even the most powerful of people.
10.55- 11.20am Morning tea
11.20am-12.40pm Break out session 3
Power Session
Social media strategy, policy and planning		 Mal White
Nonprofit Online		 Power Session
Not-for-profit management and governance
Hugh Stephens, Dialogue Consulting
Social media strategy and policy in the not-for-profit world

Kate vanderVoort, Social Mediology - Managing negative criticism on social media: What to do when it goes pear-shaped

 The power of storytelling to engage donors and evoke emotion John Peacock, Associations Forum
Making not-for-profits profitable

Morri Young, Matrix on Board
Not-for-profit Boards and technology: On board or pushing back?
12.40-1.30pm Lunch
1.30-2.50pm Break out session 4
Power Session
Online fundraising		 Power Session
Marketing strategy and campaigns		 Power Session
Technology trends and planning
Keren Flavell, Wholesome Media
Using the right online fundraising tools

Tom Dawkins, StartSomeGood
Crowdfund the future

 Alex Makin, Syneka Marketing
Marketing your strengths

Stuart Gillies and Claire O'Rourke, Essential Media Communications
Silos are history: Why integrated campaigns deliver more

 Ian Ryder, appiChar
Making the most of not-for-profit technology trends

Dan McKinley and John Kostopulos, Dog and Bone
ICT backbone, planning and auditing
2.50-2.55pm Moving time
2.55-3.40pm Break out session 5
Ben Harrison
Microsoft		 Julian Moore
SMS		 Benjamin Mangold
Loves Data
Measuring social media success – Proving to the cynics that your activity is working   Maximising sponsorship revenue in not-for-profit organisations Search engine and website optimisation - Increasing awareness, engagement and donations
3.40-4.00pm Afternoon tea
4.00-4.30pm People's Choice Speaker Panel
4.30-4.50pm Scholarship winner presentation, Doug Jacquier (Connecting Up CEO)
4.50-5.00pm Closing and door prize announcements - Allen Gunn

* program is subject to change. (Go back to Day 1 - Go back to Day 2)

DAY 3: Masterclasses (optional, separate registration)

Doltone House, Darling Island Wharf 9am - 4:30 pm
Take Control of Your Online Destiny The Bullseye Marketing Plan Workshop: How to Craft a Plan that Moves People to Act Now
Allen Gunn, AspirationTech Nancy Schwartz, Getting Attention
New platforms and channels come online every day, promising to help not-for-profits to better magnify their message and engage their target audiences. But it is challenging to maintain a coherent set of tools, services, and accounts that support organisational needs while also focusing on mission and sustaining compelling messaging.

This masterclass will explain concrete methods for managing and sustaining online presence and vitality, with a focus on processes that outlive the tools they aim to support. See the full description of this masterclass

 A clear and comprehensive marketing plan is to most reliable path to motivating your target audiences to act now and a practical, realistic guide to prioritising marketing opportunities.

These advantages are absolutely crucial for not-for-profits in this time of decreased budgets and increased competition. Here’s how to get them: Immerse yourself in this intensive, limited-enrollment master workshop, and marketing expert Nancy Schwartz will help you strip away the muddled messages and endless to-do lists that diminish your marketing impact.

You’ll exit the workshop with an outline of a focused, practical marketing plan that will work for your organisation, a clear understanding of your target audiences and the messages that will move them to act now. 

See the full description of this masterclass

 

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