Nonprofits face key challenges in this fast changing world - maximizing social media, finding new, significant, long term and untied funds for operational/admin, increasing awareness to - and capturing - new donors. A corporate partner can potentially provide all these. Hailey and Alyssawill present their innovative strategy that has secured 4 corporate partners,highlighting a brand new best practice example of a corporate-cause partnership between Vaalia (yogurt) and Murdoch ChildrensResearch Institute, how it came about, and how the corporate funds are being used to fund experimental research that Government cannot fund.