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Nancy Schwartz

Session Title: 
[Keynote] Breakthrough Messaging: How Powerful Messages Connect with Your Target Audiences to Motivate Action
Session Description: 

What if You Could Connect Quickly and Consistently with the Very People Your Nonprofit Needs to Thrive?

You’ve got to connect with your target audience to spur them to action…to give, to sign, to volunteer.

Messages are the way to build relationships
Without the right messages, it’s impossible to connect. And there’s simply no way you’ll build the mutually-satisfying relationships with passionate supporters you need to meet your organization’s overall goals.

But just 16% of nonprofit messages connect
Survey findings indicate that 84% of U.S. nonprofit communicators admit their messages fail to connect with the people they need to engage as donors, partner, volunteers and more. And that poor messaging gets in the way of achieving the change they seek.

Now you can close this critical gap
Nonprofit marketing expert and blogger Nancy Schwartz will reveal the secrets of effective messaging and outline steps crucial to its success. You’ll learn how to shape the four cornerstones of your message platform and how to deliver them.

Masterclass- The Bullseye Marketing Plan Workshop: How to Craft a Plan that Moves People to Act Now

A clear and comprehensive marketing plan is to most reliable path to motivating your target audiences to act now and a practical, realistic guide to prioritizing marketing opportunities.

These advantages are absolutely crucial for nonprofits in this time of decreased budgets and increased competition. Here’s how to get them: Immerse yourself in this intensive, limited-enrollment master workshop, and marketing expert Nancy Schwartz will help you strip away the muddled messages and endless to-do lists that diminish your marketing impact.

You’ll exit the workshop with an outline of a focused, practical marketing plan that will work for your organization, a clear understanding of your target audiences and the messages that will move them to act now. 

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