Connecting Up 2012 Coming Soon

Session: Engaging Online Donors with Inspirational Ideas

Engaging online donors can be challenging. While there is a lot of information available on social networking and other engagement techniques, not a lot of it is focused on Nonprofits. It can be challenging to find the time to develop an online fundraising strategy, let alone get it started.

Discover how you can do so much more than just add a ‘donate now’ button to your website to encourage online donor interest and conversions. With reference to current statistics and trends, Naomi will discuss how you can engage with your target audiences online, with minimum expense and time outlay.

Speaker Bio: Naomi Hamilton is a Digital Strategist at Blackbaud Pacific, having joined the Internet Services Division (ISD) in 2009. Naomi has a passion for web-based marketing strategies, and has consulted with a variety of Blackbaud clients on the optimisation of online giving practices, online health checks, search marketing, email marketing and online writing. Naomi has worked in a variety of business to business (B2) and business to consumer (B2C) marketing positions, and has coordinated the online marketing activities for the Australian arm of the world’s largest IT publisher. Her previous roles have been focused on lead generation, email marketing, content management and social media. She has run workshops and presented at conferences for a number of organisations including the Fundraising Institute of Australia (FIA) and the Association of Development and Alumni Professionals in Education (ADAPE).

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