Vanessa will explore how the use of new online trends and payment options such as PayPal, mobile giving and social media like Twitter and Facebook are affecting fundraising.

This interactive presentation will illustrate how organisations are successfully integrating these channels to seamlessly and effectively reach out to a wider audience, while also capitalising on the capabilities of a few natural networkers. This presentation is designed to help attendees understand how to better create, execute and measure grass-roots fundraising on the internet and how to identify and cultivate ‘sneezers’ in online fundraising.