Many fundraisers, executive directors, and other key nonprofit staff have had no formal training in communications or marketing to inform their work. Yet they are the front-line communicators in your organisation. How is your organisation addressing this?
The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass/Wiley, 2010), Sarah is a total nonprofit communications nerd. Sarah founded Big Duck which has become a leading communications firm, working exclusively with nonprofits worldwide.
Sarah was named a top fundraiser under 40 by Fundraising Success Magazine in 2006, and was listed as one of the most influential women in technology by Fast Company magazine in 2010.