She will discuss current fundraising strategies within email, direct mail, social media, customer service and supporter relations. She will also suggest ways to help expand your digital fundraising through search marketing, affiliate marketing and e-commerce.
Shanelle has worked extensively in digital media. She boasts experience with agencies and publishers as well as the not for profit sector, and was responsible for launching the new WWF Australia web platform in August 2011.
Shanelle has more than 8 years of experience in the internet marketing industry in Sydney and more broadly in the UK and the Americas. In Australia, Shanelle has worked on or for some of the largest digital brands including Telstra BigPond, Sensis MediaSmart, CareerOne and Toyota.