Video is everywhere. Collectively, we upload 48 hours of video to YouTube every minute. Not-for-profits upload hours of video to their websites, Twitter and Facebook. It seems like every not-for-profit in the world is either using video – or panicking that they don’t know how.
Simply putting a video up doesn’t mean anyone will watch it. We’re exposed to so much video today, viewers no longer have the time or patience for the bad stuff. If you’re video’s not good, it’s gone – and so is all the time and money you spent shooting and promoting it.
This webinar is about re-thinking your approach to video – how to think about your audience, and how you can produce video that doesn’t suck. To get you there, we'll discuss 10 critical elements of effective video including how and why audiences watch video—and why they don’t. How to do video that entertains AND affects your audience’s behaviour, why story is the key to video success, and how to know – really know – if your video is any good.
In this webinar, participants will learn:
When purchasing this webinar, you will also get a FREE recording from Dr Margaret Faulkner's session at the Connecting Up 2012 Conference, 'Using emotions to drive online video sharing'.
In today’s socially connected world, marketers are turning to viral video in the social media space as a way to extend reach and gain cut through. But why are some videos shared tens of thousands of times, while others fall short of expectations? This session will help you understand what makes one video shared over another and which types of emotions should be considered in the development of viral campaigns.
About the presenters
Andy Goodman, Director, The Goodman Center
Andy Goodman is a nationally recognised author, speaker and consultant in the field of public interest communications. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field.
Andy is best known for his speeches and workshops on storytelling, presenting, and strategic communications, and has been invited to speak at Harvard’s Kennedy School of Government, the Woodrow Wilson School of Public Affairs at Princeton, and the Graduate School of Business at Stanford University.
In 2007, Al Gore selected Andy to train one thousand volunteers who are currently helping the former Vice President engage more Americans in the fight against global warming. In 2008, Andy co-founded The Goodman Center, an online school dedicated to “helping do-gooders learn to do better.”
When not teaching, traveling, or recovering from teaching and traveling, Andy also serves as a Senior Fellow for Civic Ventures and is on the advisory boards of VolunteerMatch and Great Nonprofits. For more information about his work, please visit www.agoodmanonline.com and www.thegoodmancenter.com.
Steve Stockman wrote, produced and directed the MGM feature film Two Weeks, starring Sally Field, Ben Chaplin, Tom Cavanagh Julianne Nicholson, Glenn Howerton and Clea DuVall. The film received the prestigious Art Buchwald Award from the National Hospice Foundation.
Steve started his entertainment career on the radio, becoming an air personality while still in high school, later moving up to program director and group marketing director.
As President of Custom Productions, Inc., Steve has written and directed hundreds of TV commercials, and has a gold record for a national music video. His commercial work has been seen on TV on four continents, and widely featured in the press. Most recently, Steve and Custom created and shot pilots for two new television projects.
He is a life member of the Creative Education Foundation and on the faculty of their training institutes. He serves as a faculty member and Business Affairs Director of Summer Stars Camp for the Performing Arts, a not-for-profit summer program for disadvantaged youth. He is past President of the Westside Waldorf School in Pacific Palisades, CA., and a graduate of Brown University in Providence, RI.