Marketing and communications is key to building your community, finding supporters and getting people involved in your cause. With over 600,000 not-for-profit organisations across Australia, making sure your voice is heard is a challenge.
Here are three blog posts from not-for-profit marketing expert, Nancy Schwartz's website, Getting Attention. She covers some key points on making steps towards having a great marketing plan for your organisation.
Is it time to review your communications, but dreading the process? Nancy tells us what a communications involves, and more importantly outlines the value of taking the time to audit your communications. She says, "The audit findings will save you time immediately on completion, helping you focus on doing more of what’s working, and less of what’s not, while providing a clear framework for prioritising"
If your organisation is present across multiple channels (e.g. email, social media and face-to-face events) it's important that message is clear across all of them. Nancy says, "With multi-channel marketing and fundraising, you make it easy for your network to “get it,” as they’re absorbing consistent messages across channels." She also shares a great infographic on the impact of multi-channel giving.
Drawing on insights from the late Senator Robeert Byrd, Nancy points out that one of the most effective ways to market your not-for-profit organisation is to meet the individuals one-on-one. Byrd found that playing his fiddle, even in the midst of hostile or unfamiliar crowds, had a way of charming his audience. Nancy says, "He knew that one-to-one engagement, especially when built on wonder and pleasure, was the strongest tie there was."