An important factor for anyone starting a new business, nonprofit or charity organisation to consider is branding and identity.
Having a strong understanding of what you want your endeavour to convey is key to success, especially when it comes to interacting with your target market and maintaining a good public image.
After all, if you do not know what your brand is about, how can you expect others to relate to it?
This is something that the Australian Charities and Not-for-profits Commission (ACNC) has been exploring over the last few weeks.
In a Commissioner's Column on July 6 titled ACNC Identity and Values, interim commissioner Susan Pascoe outlined a few key points about the ACNC brand.
These included delivering clear and consistent messages, establishing two-way communication processes, putting aside time for stakeholder engagement and continually reviewing customer satisfaction.
Ms Pascoe emphasised that the brand would "reflect a high standard of client service and credibility" by upholding to the aforementioned principles.
She also went on to say that establishing these values and philosophies now will help the commission make a strong start when it officially opens in October.
"Our identity will include a strong brand that will set the tone for the way forward for the ACNC and so it's a critical component of our foundation work," Ms Pascoe said.
