As the first quarter of 2012 draws to a close, it is common for many Australians to begin examining their New Year's resolutions.
One of the most common promises made over the festive season is the pledge to devote more time and effort to one's health.
While for some this is a response to the volume of food and drink consumed towards the end of the year, other are just looking to be more active, or more responsible for their diet.
As the months move on, it can be difficult to maintain the fervour and drive to stick to a dedicated health plan - making this time of year an ideal period for International Fitness Week.
In a partnership between health club giant Fitness First and Australian nonprofit group Fit for Good, members of the public are encouraged to get active and involved in looking after their bodies.
Fit for Good is supported by launch partner Mission Australia and aims to provide health-related resources to worthy causes.
These include sourcing providers of new and used gym equipment for mental health organisations, delivering access to tertiary education through fitness scholarships and enabling mentoring services at rehabilitation centres across the country.
Beginning on March 19 and running through March 25, International Fitness Week is aimed at getting people excited about improving their health once again.
On its website, the initiative lists a suggested program that covers the seven days - including activities such as assessments, endurance training and flexibility sessions.
These activities are being broadcast through the program's Twitter channel and the Facebook page of the initiative's commercial partner, Fitness First.
In addition, the private health club organisation is offering free seven-day workout passes to patrons who register through the initiative's website to assist with their endeavour.
For the fourth year in a row, the global ambassador for the initiative is Melanie Brown, who recently teamed up with Fitness First to get into shape for her new role as host of Dancing With The Stars.
Speaking on her reappointment, the former Spice Girl said: "I am thrilled to be involved in International Fitness Week for the fourth year running.
"Fitness First are offering people of all fitness levels a really unique opportunity to get together to see how fun exercise can be and the benefits that can come from leading a fitter lifestyle."
