In what is turning out to be a big year for the charity organisation, the McGrath Foundation is set to host a fundraising initiative at local clubs across Australia.
Beginning in 2009, the first Pink Stumps Day involved upwards of 650 community cricket organisations and managed to raise just shy of $500,000 for breast cancer research.
Since then, numerous teams have participated in the annual event, helping to spread awareness while managing to generate enough funding for the placement of 68 McGrath Breast Care nurses in communities across the country.
On the back of this success, organisers are aiming to hit the $1 million mark in donations - knocking the cap right off previous totals.
To help gain additional community support for Pink Stumps Day 2012, the McGrath Foundation offered special team kits complete with a range of cricketing gear - bright pink, of course - valued at $500 to the first 1,000 clubs that register their participation.
Previously, the foundation also offered the chance to have a cricketing legend make an appearance at a local match, with three lucky clubs winning the draw.
While registrations for the charity event are now closed, the matches themselves are where the fundraising efforts begin.
Each club participating in Pink Stumps Day has its own page created with the assistance of the suite of site creation tools at gofundraise.com.
Hosts can either collect funds directly from attendees on the day - including proceeds from raffles, BBQs and other events held on the day - or can encourage participants to donate directly through their personalised online portal.
Suggestions put forward on the foundation's web page include variety stalls, guessing competitions, high teas, collection tins and other easily-operable events.
The efforts of the McGrath Foundation have also received additional support through social media channels such as Facebook and Twitter, with cricket legends recording promotional messages on YouTube and helping to spread the word.
A leaderboard on the fundraising site itself helps competing teams to keep track of their donation volumes and also includes a rolling total - as of February 8 it is just over $50,000.
While this amount is around 20 per cent of the projected seven-figure total, it comprised of individual donations from corporate sponsors and the public - the bulk of the money is set to be received after February 18.
Once the teams have held the events and the amounts have been totaled, it will be interesting to see how close the McGrath Foundation gets to achieving their goal.
