Tania Burstin, the founder and managing director of mycause and The Giving Network, has launched a new online technology donations platform for Australian charities.
Introducing OneDonation, dubbed as the "one-stop-shop" for those looking to make regular donations to multiple organisations.
All donors have to do is register with the site - they then have the option of making one donation weekly, monthly or periodically, and can divide this sum between a number of different charities.
This can even significantly reduce their financial paperwork, as since their contributions will be filed as one donation, they will only get one tax receipt.
"The focus is on individuals as donors, and makes online giving just like online banking - able to be managed without fuss and with flexibility," New South Wales Senator Ursula Stephens said.
Ms Burstin explained that this new initiative is also intended to make receiving donations easier for charity organisations around the country, as well as help to cut costs.
"OneDonation enables Australians to make one donation and to make it count, multiple times, with regular giving made faster and easier for donors and provides charities with a more effective method of increasing donations, reducing overheads and building a sustainable income," she said.
There is no joining fee for a charity to register and once they have joined the OneDonation website they will have access to myriad tools that can help them to attract users to their fundraising page.
By downloading a toolkit and information pack, they will be able to add links to their website and use OneDonation in their nonprofit marketing drives, including email newsletters.
According to Ms Burstin, this represents an important transition from paper-based technology to online communications.
"When featured on OneDonation, charities can utilise email instead of being dependant on traditional direct mail fundraising appeals," she said.
The platform will also be actively promoted throughout June with the national fundraising Give to Grow appeal - a drive to recruit more Australian charities and donors to the website.
Pat Hegarty of Tour of Hope said that mycause has significantly helped the organisation to fundraise and provides a praising testimonial of Ms Burstin's work.
"The Tour of Hope is completely reliant on its online systems to raise funds and manage entries. From the beginning, mycause has exceeded expectations with personal service, features, costs and flexibility."
Ms Burstin is encouraging charities to sign-up and get involved and make the most of this "new wave of regular online giving throughout Australia".
