On Friday we covered results from the Salvation Army's latest survey about local poverty, which revealed that many families and individuals were struggling in the current economic climate, with over 50 per cent of the respondents going without regular meals.
While this data was concerning, the fight against poverty seems to be inspiring the charity organisation to think outside the square when it comes to nonprofit marketing.
To engage with younger generations, the Salvation Army recently launched a new interactive online game for kids.
"The challenge was getting their attention to let them know of the work we do and the people whose lives we help improve," Salvation Army direct marketing director John Herring told media industry publication B&T on May 18.
The game, called Damien's Dash, is available on the organisation's website. To play, you help Damien overcome issues including violence and depression.
You have to navigate Damien away from boxing gloves in order to collect bones and keys to help him open doors and provide nourishment for dogs.
Once you have finished, the game tallies your score and there is a Donate Today option for those who want to make an online contribution.
The interactive nature makes it perfect for parents to play with their young ones, but older generations may also find it a bit of a challenge - using the keypad to get Damien through violence and depression is not as easy as one may think.
