One of the nation's leading airlines is looking to improve their existing relationship with nonprofit organisation UNICEF by rolling out a new way that their customers can donate to the charity.
Later this year, passengers will be able to give money to UNICEF using their frequent flyer points - an innovative and easy way of encouraging people to part with spare change to give to a good cause.
This new initiative will complement the existing partnership between UNICEF and other airlines - including Qantas - called Change for Good.
The programme was established in 1987 and allows passengers to give their spare change and unused currency before they get off the plane.
These donations are then passed to UNICEF and used for a variety of causes, from providing relief and assistance for natural disaster victims to vaccinating children against disease.
Now that Qantas is letting people donate with their frequent flyer points, this is expected to only increase the amount of contributions garnered from year to year.
UNICEF chief executive Norman Gillespie said that he was pleased with this new initiative and happy with Qantas' overall support.
"This is an exciting development between UNICEF and Qantas as the Qantas Cabin Crew is fundamental to the success of the Change for Good program," he explained in an official statement.
"Without their enthusiasm, passion and belief in its cause the Change for Good program would not help as many lives as it does."
Qantas and UNICEF have been working together for a total of 21 years and this announcement suggests that the partnership will continue and strengthen into the future.
Chief executive of the airline Alan Joyce said that he is honoured to be involved with the charity organisation and is pleased to see the donations of passengers delivering important aid to disadvantaged people and communities all over the world.
"We are exceptionally proud to be a partner of UNICEF and through the efforts of our crew and generous donations from our customers, be in a position to turn small change into big benefits for children in the most challenging environments," Mr Joyce said.
In addition to this news, UNICEF has also announced that nine young Australians have been made official ambassadors for the charity.
These young people will represent UNICEF over the next few years and work closely with the organisation to spread the word about its cause.
