Step Up For MS 2012 is a program that will see competitors climbing the tallest building in Perth - Central Park tower - with over 1,000 steps across 53 flights.
While generous patrons are able to take the challenge at their own pace, the current record of five minutes and 25 seconds was set by professional cyclist and stair-climber Paul Crake back in 2010.
The vertical challenge presents two powerful draws for generous patrons, the good feeling that comes from making a difference to a deserving Australian charity and - of course - the adrenal high that comes from racing up a mass of stairs.
Taking place on April 29, entrants are asked to register online or through a postal form - either as part of a team or as a solo participant.
Entrant costs range from $25 for junior members of the MS society who apply early through to the full price of $40 for adults on the day.
In 2011, over $134,000 was raised to allow the MS Society to continue providing a range of support services to sufferers and families of people with multiple sclerosis.
As of April 23, the official site shows that $73,000 has been collected through by active participants - who are provided with their own unique fundraising page as part of the online registration process.
A list of training recommendations is available on the official site - including a suggested exercise regime and a series on nutrition - as the charity event is essentially a challenge of fitness and endurance that can be performed by everyday participants.
Among the suggested measures, the site recommends: "The most important aims in exercise preparation are to provide your body with enough fuel and water to complete the task, remain injury free, and recover swiftly!"
That being said, it has drawn the attention of Cleo Bachelor of the Year nominee Dwayne Fernandes - an accountant who entered the competition in 2011 and holds a number of world records despite being a double amputee.
Money raised by the event goes towards ongoing research into the causes of MS - a disease that affects the nervous system that has no known cure - as well as improving the quality of life of sufferers across the nation.