The Tagline Awards are on now. Vote now  to see some great examples of organisations’ taglines or just learn more. What is a "Tagline"? - the one liner which is associated with a brand - part of the branding. For us it is "Connecting you to your communities", for RSPCA Australia it is : "For all creatures great and small". A short slogan or sentence that gets at the crux of what your organisation is about, the purpose for being. Read more.

If your organisation is dabbling in or considering implementing a social media strategy there are some great resources available to assist you work through this process. Even organisations that have been doing this for a while can learn from some of the experiences of other nonprofits.

See3 and the Case Foundation have worked together to produce these excellent video tutorials - free online. Check this out!

Have you got some great ideas for using the web to change the world (or your part of it)?

The Australian Social Innovation Exchange (ASIX) is running a Social Innovation Camp in March 2010 and right now they are looking for ideas to workshop at the Camp. To help generate ideas for using the internet to help improve the world or specific communities, SI Camp is also holding a series of ‘meetups’ in various locations around Australia.  Details of the 'meetup' program are listed on their website www.sicampaustralia.org and interested people can register to participate. The Adelaide 'meetup' will be held at Connecting Up's offices at Level 8, 108 King William St, Adelaide from 5pm to 7pm, Thursday 19 November. To register go to http://asix.org.au/event/adelaide-ideas-generation-meetup . We are an official supporter of SI Camp, so hope to see you there.

Improve your fundraising by going online

Non-profits are increasingly looking for more effective and efficient ways to raise funds, particularly in the current economic climate. Sending direct mail to elicit donations is no longer very effective, as 65% of Australians don’t respond to this method at all¹. Research also shows that it costs charities 10 times more to acquire donors using offline versus online methods².

As a result, non-profits are turning to the web to accept donations, with global online giving surpassing US $20 billion³. Experience shows that moving online can help non-profits lower the cost of acquiring new donors, double the average donation value, attract a younger donor base, and streamline the payment administration process.

PayPal is an online payment service that enables non-profits to receive donations and payments online easily and safely. More than 100,000 non-profit organisations around the globe, including Connecting Up Australia, rely on PayPal to process funds. In 2008 alone, PayPal helped non-profits raise more than US $850 million in online donations.

As PayPal is Australia’s preferred way to pay online⁴ with more than 5 million accounts in Australia and 193 million accounts worldwide, non-profits can also tap into a broad donor base.

It’s easy for a non-profit to start accepting online donations with PayPal. Connecting Up is giving the chance for two organisations from the first 20 that sign up for a PayPal account through the Connecting Up referral process to win an iPod Touch. To find out how, please visit www.connectingup.org/paypal.

To see why PayPal is connecting Up and donortec online payment  provider  click here

^{1 Giving Australia Report 2005
2 2007 Kintera survey of 1100 non-profits
3 Source: tedhart.com and Harvard University Initiative on Social Enterprise ©2008 Ted Hart
4 When compared to other online payment systems and individual credit card brands, Nielsen Online Consumer Report 2H 2008}

Since Microsoft will be donating Windows 7 upgrades to eligible nonprofits through www.DonorTec.com.au - this reminded me to post this little "save the date" 23rd October announcement, as well as give you a heads up as to what you can expect to see from DonorTec as we approach this launch - Read more or Register on DonorTec now

www.facebook.com/donortec 

Have your say on local tags

In the world of online information, you will hear a lot about Tags. What are tags? Why is tagging so important?

If we all tag our blog posts, photos, web site content, twitters, videos etc, we will be able to create shared knowledge and resources across a much broader audience participation – easily accessible on the web. For the full article on tagging go to the Connecting Up Blog

Have a say on what tags will be best for the nonprofit sector in Australia.
Suggest a tag for the nonprofit sector on the Connecting Up Blog –Click here.
Or email us http://www.connectingup.org/contact