If you haven't already heard of Nancy Schwartz you may want to go now and check out her web site and fantastic resources for nonprofit marketing. Getting Attention Blog & E-News http://www.gettingattention.org/
One of her great talents is helping organisations understand and develop their "Tagline" - the one liner which is assopciated with their brand - part of their branding. For us it is "Connecting you to your communities", for RSPCA Australia it is : "For all creatures great and small". A short slogan or sentence that gets at the crux of what your organisation is about, the purpose for being.
Also the 2009 Getting Attention Nonprofit Tagline Awards are now open for voting here http://is.gd/2NQx7. Check these out and vote!
Can you pick a great message?
Reflect on what works and what doesn't work for them, and consider how your own organisation's tagline holds up.
Voters can register to receive the free 2009 Nonprofit Tagline Report, with more than 2,500 tagline examples (to be published in late Spring).
Spot the Next Great Nonprofit Tagline
Vote here for the 2009 Getting Attention Nonprofit Tagline Awards. http://is.gd/2NQx7
o Sharpen your understanding of what does and doesn’t work in nonprofit communications.
o Inform and inspire your organization’s messaging.
o Give you the chance to register for the free 2009 Nonprofit Tagline Report, with 2,500 tagline examples.
The 60 tagline finalists have been culled from over 1,700 entries in 13 categories. Now it's *your* turn to select the best.