All marketing, fundraising, grant writing and community building is fundamentally about storytelling. Social impact initiatives must be mindful of the stories they are telling about their work and impact, and the other stories available to them to use. Telling the right story to the right audience is the secret to success in all these endeavours.
Tom Dawkins will explore what he calls the "six stories of social change" and help you map out the communities that will respond to your story.