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The increasing migration of not-for-profit operations to a digital environment has created a new set of challenges for organisations. How can operations stay organised and effective through changing staff and volunteers? How can organisations best keep track of all their online initiatives, the constituents they serve, and the interactions of their supporters? How can they nurture new contacts into stakeholders? How can organisations ensure that their time, money, and resources are being leveraged effectively? The answer, luckily, is fairly simple — by implementing a platform known as a customer relationship management system or CRM.Posted on 28/04/2022 by
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In April 2022, Microsoft took a major step in the direction of its cloud-first model for not-for-profits, an effort to align Microsoft philanthropy efforts with the security and operational capabilities of cloud computing. Most donated, on-premises licenses were moved into discounted offers. It's the latest reason not-for-profits are much better off moving to the cloud and leveraging its significant advantages.Posted on 28/04/2022 by
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We’re thrilled to share with you the first group of talented, insightful speakers that will be joining us for the 2022 Connecting Up Conference in Melbourne this May. From keynotes and masterclasses covering IT strategy, cyber security and digital marketing, through to plenary speakers ready to inspire on topics including leadership and capacity building, our exciting line-up includes: Tim Costello AO, Chair of Community Council for Australia, delivering Friday's opening keynote. Cassandra Goldie, CEO of ACOSS Australian Council of Social Service, delivering Thursday's opening keynote. Melissa Osborne, Head of National Security at Amazon Web Services, delivering a keynote on cyber security.Posted on 16/02/2022 by
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In 2021, the pandemic continued to upheave not-for-profits worldwide. Executive directors had to rapidly accelerate their digital infrastructure and communications to survive. Email marketing leads the way as a tool to engage key stakeholders, funders, and communities. It was an arduous learning period for not-for-profit marketers across the globe. For the not-for-profits that adapted, they saw an increase in membership and fundraising directly due to the power of email marketing. 2022 will be the year of not-for-profit digital transformation led by the integration of new email marketing strategies, tools, and technology into the marketing mix. In this post, we outline six 2022 email marketing trends that will transform not-for-profits forever.Posted on 18/01/2022 by