How to get your website to perform on the search engines – a look at best practices in websites & SEO with Gina Novoa from The Training Collective (90 mins)

Time:  9:00am - 10:30am (AEDT)

It’s one thing to have a good-looking website, but whether it has the potential to be found on the search engines is another thing altogether. Getting found on Search Engines such as Google is a key element in getting people to become aware of your business, product, service and event. You also want to make sure that if you are found, what is displayed is up to date, and accurate.

So what can you do to improve your website and chances of being found? Join us for the final session on the Webcon and learn top tips on getting your website to perform on the search engines, and taking the actions you want them to take once they get there.

We will cover:

• What SEO is, how people search online, and how the results Google displays have recently changed
• How to conduct some initial assessments including:

1. how to assess the front end of your site from a design/conversion perspective to identify potential areas of improvement based on basic web principles that every website should take into consideration – we take a look at design principles, speed test, mobile friendly tests and more.
2. how to assess whether you have any tracking on your website already or not (Google Analytics & Google Webmaster Tools) using the Google Tag Assistant extension on Google Chrome – we’ll show you via a live demo how to install this and run a test
3. how to assess the back end of your site in terms of what platform it is built on (we perform another live demo using a tool called Builtwith.com) and whether it can be optimized subject to the platform you are using
4. how to add an SEO plug in on popular CMS Wordpress and what your options are if your site cannot be optimized

What a Google My Business listing is and how to get one (they’re free) and how to improve your listing (these rank really well on search engines if done correctly!)

• What Google Analytics + Google Webmaster Tools are and why it is essential to install these correctly and submit your sitemap to Google if you’d like to get your website indexing better on Google (and benefit from any future SEO work you may do) – we take you through the exact process of creating code and either supplying it to your developer or adding it to your site using a plug in (Wordpress only)
• Know your options for tools to conduct keyword research – from free to paid solutions
• Understand the various areas of any given web page, blog post, image or video that you can and should optimize, and how to prioritise these
• How to optimize on page – we show you our approach live on one page
• Understand the importance of keeping good records when it comes to performing SEO on your website/s
• How writing long form content can really help with your rankings
• How to decide whether you can work on your SEO yourself or may need help
• Questions

We recommend you bring with you to your session:

• Any website URLS and back end log ins which you manage
• Any Google Analytics + Google Webmaster Tools log ins (if you have them)
• Any Google My Business log ins (if you have them)
• Any Google Ads log ins (if you have them)

About the Presenter: Gina Novoa

Gina is an experienced and enthusiastic marketing strategist. Since arriving in Australia in 2014 from Colombia, Gina has shown great determination and commitment in improving her marketing skills, studying an Advanced Diploma in Business and a Diploma of Marketing at Hunter TAFE in addition to having a Bachelor of Engineering  in Industrial Engineering, Marketing, Business & Project Management from her University in Columbia.

Whilst studying she has also held long term business development, events and marketing roles for well known organisations such as Visa and the Business Growth Centre and Lake Macquarie; as well as being a dedicated Marketing Manager for startups such as Eat Appy. From 2018 she transitioned into working for some of Newcastle’s leading digital marketing agencies, and joined The Creative Collective in early 2020.

These roles have provided her with strong skills in online marketing, digital marketing strategy and brand management. She is especially well versed in SEO, Google Ads & Facebook Ads, and holds the official Google Ads Fundamentals + Google Ads Search Certification.

How to create a website plan for your non-profit with Bel Temby (60 mins) 

Time: 11:00am - 12:00pm (AEDT)

Does your website look like it was built in 1999?  Have you shifted so much as an org that your website no longer represents what you’re about? Perhaps you're thinking of a redesign or complete overhaul? Whatever you’re considering, don't move forward without a PLAN!!

Join Bel Temby on WebCon and learn how to PERFECT YOUR PLAN for your website.  A well-planned website leads to YOU serving YOUR community better. Learn what you need to do to avoid the classic pitfalls including when working with a web professionals.

We’ll talk about sitemaps, engaging your audience, content plans, and improving your online visibility.

So, dust off your website, avoid the most common traps, and let your website work for you!

Topics we’ll cover: 

• Planning for success
• Site maps
• Engaging designs
• Content planning
• Improving your website

This webinar is suitable for (type of positions/sectors it is relevant to): 

•  A manager of a non-profit
• A coordinator of a non-profit
• A person responsible for the website
• An accidental I.T person within a non-profit

Course Outcomes: 

• Plan for a website that engages your community
• How to structure your website 
• Ensuring your website looks great
• Planning your content for the website 

Be on the path for communicating your needs with a provider.

About the Presenter

Bel Temby from Digital Services Lab is a WordPress website specialist for non-profits and for-purpose businesses building outstanding websites and digital solutions.  Apart from working on great projects she runs the “Strategiser” workshop, guest presents on podcasts and pops up on webinars.  She lives remotely on the Far East Coast of Victoria in her downtime you’ll find her on the beaches or cooking up a storm.

Building Capacity in the ‘one person’ Digital Marketing department with PN Digital (90 mins)

Time: 12:30pm - 2:00pm (AEDT)

It’s clear that as a NFP organisation and charity, we are stretched for resources which may include either: physical people, the skillset itself or some of the time, budget. 

For some reason we can’t have all three! Why not?

This is a common problem across the sector and it’s time we flip on just playing ‘defense’ and look at playing some ‘offense’ too.  If we don’t score a few times, how are we expected to win the game?

The game of digital marketing should never be seen as a short one (build a website and we are done). It is much more than that, it needs to very much be part of the organisation’s success strategy and the day-to-day of operations and implementation.

In this session we will look at digital marketing fundamentals, a framework of which at the bare minimum, should exist within organisations.  How we can scale up these initiatives as your organisation grows. 

Also, the building blocks to creating and demonstrating the junction of how digital marketing is part of operations of an organisation that is playing the long game.  Looking at small wins here and there, leading to bigger more measurable results and greater outcomes for our beneficiaries and supporters.

Look forward to starting the discussion!

This course is suitable for:  

Organisations that don’t currently have a digital marketing department or team

• Communication Managers
• Marketing Managers
• CEOs, CFOs

Course Outcomes:

What is not included in the program?

This is not an online course or step by step guide.

About the Presenter:

Rodney Ferro (Digital Marketing Consultant)

Rodney is a Digital Marketing Consultant with over 21 years’ experience across various industry sectors. Having worked with organisations such as Diabetes Victoria, Children’s Ground, Social Traders, Kids Under Cover, Brite Disability Services and Foundation of Young Australians, he has developed a real passion to equip and empower NFPs through digital marketing.

In his agency they only work with a handful of organisations at any given time so they can spend more time learning from the sector, sharing knowledge where possible and helping bring together NFPs to build and grow together through various online events.

Rodney loves and applies the model of ‘Continuous Improvement’ and welcomes to learn from you too, during this session.

Creating Effective Social Media Content with Alecia Hancock (60 mins) 

Time: 2:30pm - 3:30pm (AEDT)

Designed specifically with NFPs in mind, this webinar features a presentation from Alecia Hancock, the award winning Director of Hancock Creative, teaching you how to create content quickly and effectively for cause based Social Media

This workshop covers: 

Getting content ideas - how to create a scalable system and library of resources that allows you to inspire ideas, find content suggestions and curate content for sharing. Creating content - dozens of content creation ideas to spark your content planning creativity. Being efficient (like a ninja) - how to cultivate content creation efficiencies so you can create content quickly, strategically and effectively to achieve critical organisational outcomes.

This session is suitable for:  

This presentation is ideal for people who struggle with coming up with content ideas, feel like they are too slow at creating content or need some help structuring their content production. 

• Non for profits organizations
• Social enterprises
• Social Media teams
• Communication Managers
• Volunteer Managers
• Marketing teams
  
  Session Outcomes:
• Understand how to create a scalable system and library of resources
• Have knowledge of how to cultivate content creation efficiencies helping to achieve critical organisational outcomes. 
• A list of content creation ideas to spark your own creativity

Bonus Material
An offer to join Hancock Creative’s Social Media Marketing school at a discounted rate.

About the Presenter

Alecia Hancock is on a mission to make not-for-profits and social enterprises in Australia and New Zealand more successful and sustainable by building their social media confidence. She is the founder of the award-winning Unite and Change the World events and director of Hancock Creative. In her past life she was a journalist and magazine editor and is now a sought-after international speaker and not-for-profit trainer. Alecia was chosen as one of WA’s most influential people in business by NIFNEX, her business was named WA Telstra micro business of the year WA and won an Australian Web award for social media campaign of the year.