Google Tag Manager is a relatively new Google tool that allows you to add all of your tracking codes, like Google Analytics and Facebook Pixels, in one place. Rather than replacing Google Analytics, it provides an easier way to implement Analytics and other tracking codes on your website.
The major advantage of Google Tag Manager being once you install it on your website, you don’t need to know code to be able to implement a range of tracking codes. Google Tag Manager can then be optimised to only load certain codes on certain pages, or optimise loading times so all your tracking codes don’t impact on your website loading times.
This webinar will cover the basics of Google Tag Manager, including:
- How to setup your Tag Container
- Understanding the basic relationships of Google Tag Manager
- Adding Google Analytics to your Tag Container
- Publishing your Tag Container
- Adding Google AdWords Conversion Tracking to your Tag Container
- Adding Facebook Pixel tracking easily
This webinar is ideal for intermediate users who have some experience with Analytics and AdWords but want to take things to another level with Google Tag Manager.
PRICE: $25 ($20 for Premium Members)
Can't attend the live webinar? Register anyway and we will send you the recording!
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Presented by: Ryan Jones
Ryan Jones is the Managing Director of Refuel Creative, a full service marketing and technology consultancy in Adelaide, Australia. He has 20 years’ experience in web development and digital marketing, with the past 8 including online advertising.
Refuel Creative is a badged Google Partner with a Search Ads specialisation, demonstrating advanced knowledge in Google AdWords advertising products. Ryan also has certifications in AdWords Search Marketing and Analytics.
After building his first commercial website at age 12, Ryan mixed his love of technology and design before beginning a Bachelor of Management (Marketing) degree at the University of South Australia. Ryan spent the next 10 years working extensively in digital media, online video streaming and startup businesses, while he has spent the last 6 years mixing his marketing skills with his passion for technology, educating the not-for-profit sector on technology use, marketing and digital media.
Ryan recently left his role at Connecting Up to start Refuel Creative, with a focus on helping small to medium businesses and not-for-profits get the most out of their technology and marketing.