Beginners' guide to digital acquisition
Samara and Tim have worked on a combination of direct to donation and two-step acquisition and will provide industry examples of what has and hasn’t worked.
Course Outcomes
The session will cover the approach and examples for the following acquisition types:
● Direct to donation
○ One-off and RG
● Two-step
○ The different types and how Marlin has seen success with examples from the industry.
We will also cover how cost-effective digital acquisition can be for charities looking to start with low budgets with a high-level roadmap of considerations for after acquisition.
This course is suitable for:
Fundraising/marketing/communication managers of Australian/New Zealand nonprofit organisations who have not tried digital acquisition yet but are keen to understand the options available, what is currently working for charities and the cost benefits.
Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker
Date: 28th September 2021
Time: 11:00AM-12:00PM (AEST)
Price: Free
Course level: Beginners
Course Outline
Samara and Tim have worked on a combination of direct to donation and two-step acquisition and will provide industry examples of what has and hasn’t worked.
Course Outcomes
The session will cover the approach and examples for the following acquisition types:
● Direct to donation
○ One-off and RG
● Two-step
○ The different types and how Marlin has seen success with examples from the industry.
We will also cover how cost-effective digital acquisition can be for charities looking to start with low budgets with a high-level roadmap of considerations for after acquisition.
This course is suitable for:
Fundraising/marketing/communication managers of Australian/New Zealand nonprofit organisations who have not tried digital acquisition yet but are keen to understand the options available, what is currently working for charities and the cost benefits.
Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker