There is a reason that video marketing is enjoying such a strong rise throughout all industry sectors: it’s powerful.
In this webinar, we’ll explore some of the practical ways you can use video to tell your organisation's story. From storyboarding to execution, we’ll cover topics like camera techniques (including how to get the best out of your smartphone), lighting & audio on a budget, and editing software. We’ll give you the tools you need to create compelling video - either in-house, or successfully engage an agency to do so on your behalf.
Course Outcomes:
By the end of this webinar your organisation will have:
- An overview of what makes a good video (a video that stays in people’s minds)
- Tips on how to avoid some of the common mistakes in video crafting
- A basic understanding of DIY camera, lighting and audio techniques
- A basic understanding of how to craft a story arc
An understanding of how to successfully engage an agency in video work
Audience
Creating compelling videos for your Not-For-Profit is suitable for:
- Marketing Managers / Coordinators
- Communications Managers / Coordinators
About the Presenter:
Rich Thompson
Rich is the Creative Director of Cadence Media, a creative agency for social good. Rich has headed up a range of video projects for 30+ organisations. Along with his Director of Photography, Brendan Ridley, who will also be joining the webinar, he has filmed stories across Australia and internationally.
Connecting Up is a part of the Infoxchange Group
Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years.
With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology.
Course Information:
There is a reason that video marketing is enjoying such a strong rise throughout all industry sectors: it’s powerful.
In this webinar, we’ll explore some of the practical ways you can use video to tell your organisation's story. From storyboarding to execution, we’ll cover topics like camera techniques (including how to get the best out of your smartphone), lighting & audio on a budget, and editing software. We’ll give you the tools you need to create compelling video - either in-house, or successfully engage an agency to do so on your behalf.
Course Outcomes:
By the end of this webinar your organisation will have:
- An overview of what makes a good video (a video that stays in people’s minds)
- Tips on how to avoid some of the common mistakes in video crafting
- A basic understanding of DIY camera, lighting and audio techniques
- A basic understanding of how to craft a story arc
An understanding of how to successfully engage an agency in video work
Audience
Creating compelling videos for your Not-For-Profit is suitable for:
- Marketing Managers / Coordinators
- Communications Managers / Coordinators
About the Presenter:
Rich Thompson
Rich is the Creative Director of Cadence Media, a creative agency for social good. Rich has headed up a range of video projects for 30+ organisations. Along with his Director of Photography, Brendan Ridley, who will also be joining the webinar, he has filmed stories across Australia and internationally.
Connecting Up is a part of the Infoxchange Group
Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years.
With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology.