Do you have a great story to tell about your #GivingTuesday initiative? Learn how to engage local journalists and media outlets to help get the word out there.

Leila Henderson, CEO, Newsmaker shares her years of experience in working in Australian media as a journalist, author and social media entrepreneur to help you give your #GivingTuesday story wings.

What is #GivingTuesday?

This year, on 3 December, we are encouraging Australian businesses, not-for-profits, charities, community groups, families and individuals to join a global movement and celebrate a day of giving to kick off the giving season. We're calling this day #GivingTuesday.

#GivingTuesday was started in 2012 by New York's 92nd Street Y and the United Nations Foundation. Together, they rallied different sectors together to 'give back' and support local not-for-profits, causes and communities. The inaugural #GivingTuesday saw over 2500 not-for-profit and business partners participate in different ways that not only resulted in awareness being raised of key issues but also a significant increase in giving on that day.

Now it's time for Australians to give back and show the world what we can do together.

Get involved at http://www.givingtuesday.org.au