Many advertising agencies offer their services to the not-for-profit sector pro bono. Seems attractive, but can it be of real value or can it wind up being a marriage of inconvenience.
Many advertising agencies offer their services to the not-for-profit sector pro bono. Seems attractive, but can it be of real value or can it wind up being a marriage of inconvenience.
This session explores:
- The benefits the appointment of an advertising agency can bring to a not-for-profit
- How an agency works and the hidden costs that may even be involved in pro bono work
- Looking at how to get the best value from a relationship with an advertising agency
Key learning outcomes:
- Understand the dynamics of a relationship with an advertising agency
- Understand how agencies make money and the negotiable areas
- Learn how to maximise the value in the relationship with an advertising agency
About the presenter - Gary Jaffer
Gary has spent 38 years in business, much of that time in leadership roles. He has worked extensively in the marketing, advertising and media industry across Australia and New Zealand, with some of the world’s great ad agencies including OMD, FCB, DDB and McCann Erickson servicing recognized brands like Toyota, Coca-Cola, Colgate-Palmolive, BankSA and San Remo. He has been a regular commentator on the media, advertising and marketing industries, writing a weekly opinion column for Adelaide’s Independent Weekly, video comment for InDaily and has been a co-host on www.lovedigital.com.au. He is a gifted and engaging speaker.