Learn how to effectively plan and craft content for your Facebook page which will help you achieve your marketing and fundraising objectives in just a couple of hours a week.
Updating Facebook multiple times daily can seem onerous and unproductive. You pop in and out of Facebook when you have the time and scramble to make an update that you hope will work and then it falls flat. It often seems like a waste of time. Learn how to effectively plan and craft content for your Facebook page which will help you achieve your marketing and fundraising objectives in just a couple of hours a week.
Key learning objectives:
- Learn how to approach content strategically
- Learn key information on messaging for Facebook, Twitter and social media
- Understand the importance of tone of voice
- Understand online audiences
- Explore best practice examples
About the presenter - Julie Delaforce
Julie Delaforce is General Manager at Quiip, Australia's leading online community and social media management specialists.
Getting an early start as a social media and online community practitioner, Julie has 8 years experience in the digital space. She is passionate about working with risk-averse organisations and possesses extensive experience in communications, content, community and analytics.