With so much change and so many challenges, how are the best fundraisers successfully navigating the transition in the digital age and staying ahead of the competition. This practical session will address key points to consider with these challenges and provide practical take-away advice to apply to your own fundraising strategies. The session will include Case Study based content and will be relevant for whatever level you are – just starting to raise awareness and fundraising or already well on the journey.
We will show you the journey from taking supporter data and applying some proven campaign based approaches to grow awareness and either generate new revenue streams or increase existing ones.
Some things you will take away:
- How to make the best use of your supporter data
- The day in the life of a fundraiser – using a real life customer example highlighting the integrated campaign approach
- How to use peer to peer fundraising to grow your donors and how education is key
to converting these donors to ongoing supporters. - How to best identify your lapsed donors and what you could do to convert them
Gabe Smith is the Regional Business Development Manager for Blackbaud Pacific. He has been working with Blackbaud for over 8 years both local and abroad, and has built strong sector expertise to help not for profits learn and understand the key benefits of the eTapestry cloud based CRM solution. Gabe previously worked as a Consultant assisting not for profits across the US and Asia Pacific implement the most effective CRM solutions using a combination of fundraising best practice and methodologies.