Webinar Recording: Writing Words for your Website
Your website is the body of your online presence, and the words in it are the beating heart and soul of your non-profit. Words are powerful. They drive action, inspire generations, and create change. That is, of course, when used with clarity and purpose. This webinar will walk you through the
fundamentals of content creation, how to find the phrases that will tick ‘Google's boxes’ -aka SEO-, and create a content plan around them. You’ll also learn the Top 3 Content Mistakes, plus easy steps to avoid them.
Course Outcomes:
By the end of this webinar your organisation will have:
● Learnt about an accessible and powerful keyword planning tool -KeySearch
● Know how to review and fix the mistakes in your current content
● Learn the importance of using keywords and maintaining your voice
This course is suitable for:
● CEOs/Managers in not-for-profit sector ● Accidental I.T person within an organisation ● Anyone responsible for adding copy or content to the website.
Includes:
Live access to the workshop, participation in live Q&A session and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.
What is not included in the program?
This is not a writing or SEO tutorial, although participants will learn to review and improve their website content.
Date: Wednesday 30th September 2020
Time: 1 hour 1:00PM - 2:00PM NZDT
Price: Free
Course level: Beginners to intermediate
Course Information:
Your website is the body of your online presence, and the words in it are the beating heart and soul of your non-profit. Words are powerful. They drive action, inspire generations, and create change. That is, of course, when used with clarity and purpose. This webinar will walk you through the
fundamentals of content creation, how to find the phrases that will tick ‘Google's boxes’ -aka SEO-, and create a content plan around them. You’ll also learn the Top 3 Content Mistakes, plus easy steps to avoid them.
Course Outcomes:
By the end of this webinar your organisation will have:
● Learnt about an accessible and powerful keyword planning tool -KeySearch
● Know how to review and fix the mistakes in your current content
● Learn the importance of using keywords and maintaining your voice
This course is suitable for:
● CEOs/Managers in not-for-profit sector ● Accidental I.T person within an organisation ● Anyone responsible for adding copy or content to the website.
Includes:
Live access to the workshop, participation in live Q&A session and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.
What is not included in the program?
This is not a writing or SEO tutorial, although participants will learn to review and improve their website content.