Email continues to be one of the best ways to stay in touch with your supporters but one size doesn't fit all. In this webinar you'll learn how to reach your supporters where they are and get them opening, reading and taking action from your email. Learn about the importance of audience segmentation and targeting, formatting and design when it comes to not just getting your emails opened, but encouraging your audience to take action.
NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts and fundraise for your cause. Our core product principles are:
- Own your own data
- Distribute leadership
- Put people at the center
- Move people to action
Course Outcomes
By the end of this webinar you will have an understanding of how to:
- Be able to write an email that is both scannable and readable
- Understand the importance of segmenting lists and targeting communication
- Understand the significance of the call to action and how to incorporate it into an email
Date: Wednesday 23rd September 2020
Course Information
Email continues to be one of the best ways to stay in touch with your supporters but one size doesn't fit all. In this webinar you'll learn how to reach your supporters where they are and get them opening, reading and taking action from your email. Learn about the importance of audience segmentation and targeting, formatting and design when it comes to not just getting your emails opened, but encouraging your audience to take action.
NationBuilder is a fully integrated platform that enables you to engage with your community through our client relationship management tool, build action oriented website pages through our content management system, communicate with your supporters via 1-to-1 and 1-to-many email blasts and fundraise for your cause. Our core product principles are:
- Own your own data
- Distribute leadership
- Put people at the center
- Move people to action
Course Outcomes
By the end of this webinar you will have an understanding of how to:
- Be able to write an email that is both scannable and readable
- Understand the importance of segmenting lists and targeting communication
- Understand the significance of the call to action and how to incorporate it into an email