Webinar Recording: How to Build, Manage, and Track a Facebook Ad Campaign
Delivery & Length:
This live webinar consists of 1 session running for 1 hour.
Each webinar will include a comprehensive presentation and group discussion/Q&A. The slides, video recordings and any templates applicable will be available after each session.
Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented.
Course Information:
Facebook has over 1.8 billion users (and growing), but organic reach continues to decline. In order to get your organization in front of 100,000+ more people, you have to pay to play. How do you know if your campaign is actually making an impact? Digital Advertising Whaler Alison Glazer will walk you through our Facebook ad campaign process from start to finish. You will get all the skills you need to build, manage, and track a successful Facebook advertising campaign. Trust her: she’s spent over $100,000 dollars in digital advertising for nonprofits.
What is not included in the program?
This webinar will not cover Facebook pixel implementation or Google Analytics setup.
Course Outcomes:
By the end of this webinar your organisation will have:
- How to devise a Facebook Advertising strategy
- The ins and outs of demographic and interest targeting to reach your target audience
Best practices for executing ads that get results
Audience
How to Build, Manage, and Track a Facebook Ad Campaign is suitable for:
- Digital Marketing associates and managers just getting started with Facebook ads
- Directors or executive level staff looking to understand the value of Facebook advertising
- Anyone running Facebook ads that wants to ensure they are driving measurable impact
About the Presenter:
Alison Glazer, Digital Advertising Whaler at Whole Whale
Ali leads Whole Whale’s Advertising and Analytics teams, helping nonprofits build, measure, and learn from campaigns towards the digital metrics that matter to most to their missions.
In her time at Whole Whale, Ali has spent over $1 million in ad dollars to drive impact through resource distribution, volunteer recruitment, and online community growth via digital advertising campaigns. Client work has included Greater Than AIDS, the Cancer Research Institute, Crisis Text Line, PJ Library, the Vilcek Foundation, and the National Stroke Association.
Certified in Google Analytics and Google Ads (Search, Display, and Video) Ali and has managed over $4 million of Google Ad Grant dollars, helping nonprofits reach and engage core audiences. She has successfully managed the Ad Grant and increased on and offline conversions for over a dozen nonprofits — in one instance increasing volunteer registrations by over 250% in just 3 months. She also trains clients and the nonprofit community on all things digital advertising and has presented at the Grantmakers in Health Fall Forum and lectured at Columbia University.
Beyond client services, Ali is interested in team management and dynamics as well as the workplace conditions that make humans happiest and most effective and manages our internal project tracking and sprint recap system. She co-authored Whole Whale’s ebook on internship management for nonprofits in an effort to get even more smart people into awesome organizations. Outside of Whole Whale, Ali spends most of her time talking about pop culture and reading in the park.
Connecting Up is a part of the Infoxchange Group
Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years.
With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology.
