Date: 4 workshops, delivered over 4 weeks on Wednesday 29^th July, Wednesday 5^th August, Tuesday 11^th August & Wednesday 19^th August

Time: Each 1.5 hour workshop will run from 11:00AM - 12:30PM (AEST)

Price: $200 (exc GST) *Premium Members receive 25% off this series*

Course level: Beginners to intermediate

Course Information

Delivered over 4 weeks by Alecia Hancock of Hancock Creative, this workshop series is tailored to the NFP on a budget who wishes to achieve more through their social media channels. Each 1.5 hour workshop will provide practical information, sector specific examples, and a guide for developing your social media strategy, as well as an opportunity to submit your questions or challenges for discussion prior to, and during the session. 

Workshop 1: Beginners Guide to Social Media (29 July)

The key to any successful not for profit social media channel or campaign is having a clear strategy. This comes from understanding your goals, knowing your audience, and then identifying the right platforms to reach that audience and achieve those goals. In this workshop we’re going to use current NFP sector trends and market research to identify what social media opportunities are available, and where your client and supporter base market are likely to be investing their time. We will then demonstrate how you can use this information to put together the beginning of a strategy plan.

Workshop 2: Telling Your Story Effectively on Social Media (5 August)

In this workshop, you’re going to look for the core of your organisation’s story that you will tell again, again and again. We’ll dive into key storytelling methodology and the 5 V’s of telling a great story in a social media world. You’ll leave this session with a clear idea how to move from just filling space on your social media feeds to creating stories that drive effective outcomes. 

Workshop 3: Creating Great Social Media Content (11 August)

Now that you have a clear picture of your story, we will identify all of the different ways you can turn that story into content. This workshop will walk you through the "4 Types of Posts" you need to do on social media to create an engaged community. We'll also give you dozens of ideas on how to create unique, interesting and quick content on a regular basis, and how to structure and start planning your content ahead of time using a variety of free and paid for tools available.

Workshop 4: Using Your Social Media to Drive Outcomes (19 August)

Social media for the sake of getting lots of likes isn’t very useful. Instead your social media needs to be focused on driving key outcomes for your organisation. Together we’ll take a look at setting impactful social media goals, measuring the results and how to use social media like a funnel to achieve NFP-focused outcomes that make a difference, like fundraising, customer attraction of volunteer recruitment.

Course Outcomes

By the end of this bootcamp your organisation will have:

• The beginnings of a social media strategy focused on your organisational outcomes
• The skills and knowledge to tell your story effectively through content that engages your target communities
• An understanding of how social media can drive results that make a difference to your audience, organisation or cause

This course is suitable for: 

• Anyone who is responsible for developing a social media strategy, is creating social media content or wants to understand how social media can help achieve your organisational goals.
• Ideal for people working in marketing, communications, social media and related areas
• Those responsible for increasing fundraising, volunteer recruitment, brand awareness or customer attraction and would like to understand how social media can help them achieve their goals
• Team leaders and CEOs who want a better understanding of social media strategy

Includes: Live access to the workshop, participation in live Q&A session and ability to submit questions and problems for discussion prior, access to post workshop recordings and slides as well as any additional templates provided by the trainer.

What is not included in the program?

You will not receive a strategy plan template, as each organisation will need a framework based on their own needs, resources and opportunities. This course will not cover paid social media advertising, nor will it cover every social media platform available, as there are simply too many to do effectively. The course will however focus on the platforms that are getting the biggest results for NFPs in 2020.

Not available on all of these dates and times? Register anyway! All bootcamp registrants will receive a full recording and the slides after each of the workshops have been presented.

IMPORTANT: If you do not receive the link to join the workshop 24 hours before the commencement date/time, please contact events@connectingup.org to request this information.