In 2021, the pandemic continued to upheave not-for-profits worldwide. Executive directors had to rapidly accelerate their digital infrastructure and communications to survive. Email marketing leads the way as a tool to engage key stakeholders, funders, and communities.
It was an arduous learning period for not-for-profit marketers across the globe. For the not-for-profits that adapted, they saw an increase in membership and fundraising directly due to the power of email marketing.
2022 will be the year of not-for-profit digital transformation led by the integration of new email marketing strategies, tools, and technology into the marketing mix. In this post, we outline six 2022 email marketing trends that will transform not-for-profits forever.
In 2021, the pandemic continued to upheave not-for-profits worldwide. Executive directors had to rapidly accelerate their digital infrastructure and communications to survive. Email marketing leads the way as a tool to engage key stakeholders, funders, and communities. It was an arduous learning period for not-for-profit marketers across the globe. For the not-for-profits that adapted, they saw an increase in membership and fundraising directly due to the power of email marketing. 2022 will be the year of not-for-profit digital transformation led by the integration of new email marketing strategies, tools, and technology into the marketing mix. In this post, we outline six 2022 email marketing trends that will transform not-for-profits forever.Posted on 18/01/2022 by