From Sixdegrees in 1997 to TikTok in 2016, social media has become an everyday tool many of us use to instantly connect, often with friends and family, but also with complete strangers.
It’s become a huge source of news, shopping, cat memes and general entertainment.
For not-for-profits, social media has opened new ways of gaining support for our causes.
Platforms such as Facebook, Twitter, Linkedin and Instagram have become part of our core toolkit - 90% of respondents from our 2020 Technology in the Not-for-Profit Sector Report said they use at least one social media platform.
Here are just a few of the ways not-for-profit organisations are using social media in 2021.
Gathering supporters