A core benefit of NationBuilder's all-in-one system is its ability to seamlessly capture a 360-degree view of your supporter’s actions. Having this perspective means you have the insight you need to optimize your supporter engagement strategies. But the first step, of course, is acquiring supporters with whom you can begin building those relationships.
Although a common strategy for supporter acquisition is importing lists, the most successful NationBuilder customers follow a different path. They use their website.
While buying a list and importing it into your database might seems like the easiest path to supporter acquisition, the return on investment calculation is not as simple. Creating an action-focused webpage that drives supporters to spread the word, attracts new visitors, and inspires interested supporters to sign up organically may take more work initially, but the return on this grassroots acquisition strategy pays off in the long-term.
A core benefit of NationBuilder's all-in-one system is its ability to seamlessly capture a 360-degree view of your supporter’s actions. Having this perspective means you have the insight you need to optimize your supporter engagement strategies. But the first step, of course, is acquiring supporters with whom you can begin building those relationships. Although a common strategy for supporter acquisition is importing lists, the most successful NationBuilder customers follow a different path. They use their website. While buying a list and importing it into your database might seems like the easiest path to supporter acquisition, the return on investment calculation is not as simple. Creating an action-focused webpage that drives supporters to spread the word, attracts new visitors, and inspires interested supporters to sign up organically may take more work initially, but the return on this grassroots acquisition strategy pays off in the long-term.Posted on 22/07/2021 by