The increasing migration of not-for-profit operations to a digital environment has created a new set of challenges for organisations. How can operations stay organised and effective through changing staff and volunteers? How can organisations best keep track of all their online initiatives, the constituents they serve, and the interactions of their supporters? How can they nurture new contacts into stakeholders? How can organisations ensure that their time, money, and resources are being leveraged effectively? The answer, luckily, is fairly simple — by implementing a platform known as a customer relationship management system or CRM.