During this session we will cover:
Using the narrative lens to storytelling and why it matters
How to plan a story worth telling and sharing planning secrets
How conflict and emotional layering make for a compelling read
Your copywriting checklist for setting a pace
Words that work and ones to avoid
Content curation techniques
Interview questions that help build copy
Compelling character profiles
Powerful storytelling inspiration
Work at your own pace workbook
Course Outcomes:
Story content plan
Story themes to suit your organisation
Comprehensive story collection / extraction chart
Interview templates
Go to lists for great examples
Copywriter tools anyone can use
This webinar is suitable for:
Marketing and Fundraising GMs, Communications Officers, CEO and Directors of small nfpos, Volunteer communications staff for not for profits in the community health / wellbeing / environment / animal welfare / community goodwill sector.
Includes:
Live access to webinar, participation in live Q&A during the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker.
Does not include:
Personalised copy assessments
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Updated: 28/07/2021 The Coronavirus (COVID-19) pandemic highlighted how easily our routines can be disrupted. In response to the crisis, organisations worldwide have begun to embrace remote work to halt the spread of the virus.Posted on 17/03/2020 by
During this session we will cover: Using the narrative lens to storytelling and why it matters How to plan a story worth telling and sharing planning secrets How conflict and emotional layering make for a compelling read Your copywriting checklist for setting a pace Words that work and ones to avoid Content curation techniques Interview questions that help build copy Compelling character profiles Powerful storytelling inspiration Work at your own pace workbook Course Outcomes: Story content plan Story themes to suit your organisation Comprehensive story collection / extraction chart Interview templates Go to lists for great examples Copywriter tools anyone can use This webinar is suitable for: Marketing and Fundraising GMs, Communications Officers, CEO and Directors of small nfpos, Volunteer communications staff for not for profits in the community health / wellbeing / environment / animal welfare / community goodwill sector. Includes: Live access to webinar, participation in live Q&A during the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker. Does not include: Personalised copy assessmentsRecorded some time ago.Watch now