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How to Overcome the 7 Biggest Mistakes Not for Profits Make on Social Media

Uncover the 7 common mistakes not for profits around Australia are making on their social media channels and how to be prepared for them or even avoid them altogether. This webinar is ideal for people wanting to get a good all round picture of social media for causes, but who may have a few gaps in knowledge or experience that are holding them back. This webinar will cover lessons like how to profile your audience, choose the right social media platform, be time efficient online, share tools and technology and simple ways to measure your results. Ideal for anyone working in the cause space who wants to better understand social media or grow their audience, impact or results from their digital storytelling. What is not included in the program? In an hour we can cover a lot of social media basics, but won’t be able to go too deep into your organisation’s specific social media strategy or every social media platform. Course Outcomes: By the end of this webinar your organisation will have: A clearer understanding of who you can reach on social media and where to find them Feel more comfortable about taking more risks online Tangible takeaways that can be applied immediately to increase your engagement and reach on social media Audience How to Overcome the 7 Biggest Mistakes Not for Profits Make on Social Media is suitable for: Marketing and communications professionals who want to learn about new platforms or new ways to improve their social media communications Managers who want to better understand their organisation’s social media strategy Volunteer and Fundraising managers who want to use social media to hit targets About the Presenter: Alecia Hancock Alecia Hancock is a businesswoman and entrepreneur, with a passion for helping cause-based organisation tell their story. Alecia’s vision is to further worthy causes around the world by providing accessible education about storytelling in a digital world. She has worked with brands like Bankwest Foundation, Australian Red Cross, Starlight Children’s Foundation and has clients all around Australia. Alecia’s business Hancock Creative, was awarded Telstra Micro Business of the Year WA in 2017, and was voted one of the 100 Coolest Companies in Australia. Her training program for causes, Gain & Retain was also listed by Anthill as one of the 50 Smartest Products in Australia. She worked as journalist and magazine editor for more than 15 years, with most of her time spent at the helm of local and national magazines. Her work has appeared in The West Australian, marie claire, Cosmopolitan and The Daily Telegraph. Alecia is also currently a lecturer at Notre Dame University, teaching Interactive Media. Connecting Up is a part of the Infoxchange Group Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years. With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology. www.infoxchange.org/au

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