Date: Wednesday 26th August 2020

Time: 11:00AM - 12:00PM (AEST)

Price: $30 (exc GST)

Who should attend:

  • People who are already doing Google Ads and who would like more knowledge to monitor and manage their campaigns
  • People who want to learn about different Google Ads metrics 
  • People who want to see inside a live NFPs Google Ads account
  • People who would like to understand how Google Analytics interacts with Google Ads and can also be used to assess their Google Ads performance

Includes: Live access to webinar, participation in live Q&A session at the end of the webinar, access to post webinar recording and slides as well as any additional templates provided by the speaker.

 

Course Outline:

Have you already started with running Google Ads for your NFP but want to gain some tips and tricks to improve your results? 

Join us for this webinar and learn about how to assess your existing campaigns, ad sets and ads as well as keywords with the help of tools such as Google Analytics and Keyword Planner inside the Google Ads interface itself. We’ll also run through some NFP case studies as live examples to gain further learnings.

Topics covered in this session include:

  • How to log into Google Ads to check your ad performance
  • Orientation around the Google Ads interface and how to sort different views of results
  • How to export results/reports if required
  • How to link your Google Analytics account to your Google Ads account and why it is advantageous to do so
  • Key metrics to look out for in Google Ads and what they mean
  • What to do when your ads aren’t performing as you hoped
  • What to do when your ads are performing better than expected
  • How to duplicate campaigns that are performing to save time mobilising new ads including how to use the Google Ads editor 
  • Where to look inside Google Analytics to see how your Google Ads are translating to your website
  • Introduction to conversion tracking and why it can be a good idea to set these up to track the full journey of your Google Ads
  • A live case study of a not for profit’s Google Ads campaign and how we assess it and tweak it month by month for better results

 

Not available on this date and time? Register anyway! All webinar registrants will receive a full recording and the slides after the webinar has been presented.

IMPORTANT: If you do not receive the link to join the webinar 24 hours before the commencement date/time, please contact events@connectingup.org to request this information.

 

  • Become aware of where to look inside Google Ads for your ad results
  • Understand what different metrics mean and how to assess your ads for performance
  • Learn what to do when your ads aren’t performing as you hoped
  • Learn what to do when your ads are performing better than expected
  • How to duplicate campaigns that are performing to save time mobilising new ads
  • How to use the Google Ads editor 
  • Where to look inside Google Analytics to see how your Google Ads are translating to your website
  • Introduction to conversion tracking and why it can be a good idea to set these up to track the full journey of your Google Ads

Gina Novoa

Gina is an experienced and enthusiastic marketing strategist. Since arriving in Australia in 2014 from Colombia, Gina has shown great determination and commitment in improving her marketing skills, studying an Advanced Diploma in Business and a Diploma of Marketing at Hunter TAFE in addition to having a Bachelor of Engineering  in Industrial Engineering, Marketing, Business & Project Management from her University in Columbia.

Whilst studying she has also held long term business development, events and marketing roles for well known organisations such as Visa and the Business Growth Centre and Lake Macquarie; as well as being a dedicated Marketing Manager for startups such as Eat Appy. From 2018 she transitioned into working for some of Newcastle’s leading digital marketing agencies, and joined The Creative Collective in early 2020.

These roles have provided her with strong skills in online marketing, digital marketing strategy and brand management. She is especially well versed in SEO, Google Ads & Facebook Ads, and holds the official Google Ads Fundamentals + Google Ads Search Certification.

Proactive and driven, she has been recognized with a number of awards, such as the TAFE NSW AMBASSADOR 2017., the Hunter TAFE Student of the Year, Medal of Excellence and Outstanding Performance in Project Management from the Australian Institute of Professional Education.