Email is a key channel to communicate with our stakeholders, volunteers, donors and supporters. Many not-for-profit organisations use emails to send out e-newsletters, information on the upcoming fundraising campaigns, event invitations and other campaigns to promote their cause. 

It is a powerful marketing tool that delivers value by driving response and cultivating ongoing relationships, and it is cited by marketers as one of the tactics with the best ROI. Numerous surveys of online marketers around the world also show that email is as important to them as it was two years ago. But it has to be done right to generate results. 

This webinar aims to extend participants' skills and knowledge in practical and successful email marketing. Learning outcomes include: 

• How to build and segment your list
• How to create trust with your email
• Email template features
• Managing content
• Frequency
• Benchmarking

About the presenter - Beth Powell

Beth is an experienced facilitator and educator with a capability to align theory with practical usable outcomes. Beth has held executive roles in communications and marketing in the commercial, not-for-profit and government sectors. Prior to working as a consultant and educator, Beth worked for renowned international not-for-profit agencies, an ASX listed company and high profile government organisations. Beth lectures in Digital Marketing in the Bachelor of Business program at APM Institute and holds a BA Communications from the University of Western Sydney and a Masters Degree in Digital Communications and Culture from the University of Sydney. For further information about Beth please go to: http://www.linkedin.com/in/bethpowell1