Did you know over 17% of Australians and 19% of New Zealanders move each year? What percentage of your database moves on an annual basis? Do even you know what condition the data in your database is in?

Cleansing your data can have an immediate impact on your business and will immediately help you to increase retention and response rates, decrease the volume of mail returned from post, and ensure that your mail is reaching your supporters. Join us as we look at a best practice approach to database cleaning and continued maintenance. This webinar has the potential to save you time, resourcing and valuable funds.

Key learning outcomes:

• Learn how to evaluate the state of your data
• Develop steps in putting your database back in working order
• Discover how to increase donor retention and appeal response rates
• Ensure that you are making the most of your data resources

About the presenter - Rachel Crossman

Rachel is a Senior Solutions Consultant at Blackbaud. Since joining Blackbaud in July 2011, she has worked with over 100 small to large not-for-profits in Asia-Pacific implementing The Raiser’s Edge and eTapestry CRMs and delivering best practice fundraising and database consultancy. As a Solutions Consultant, Rachel works closely with the Blackbaud account management team to provide customers and prospects with industry best practice fundraising solutions and consultancy.

Rachel’s prior experience in the non-profit industry has included program design and delivery; fundraising; online communications; campaign strategy development; volunteer management; community engagement; and database administration.  She has worked and volunteered for a range of small to large not-for-profits, including extensive involvement in youth and women’s charitable organisations.

Rachel’s experience in the not-for-profit industry includes program design and delivery; fundraising; online communications; campaign strategy development; volunteer management; community engagement; and database administration.