Course Information:

The NDIS is a visionary reform however, the speed and inconsistency of its implementation has created a noisy, confusing and stressed marketplace. Within this rapidly changing, highly politicised environment, this webinar focuses on the fundamental role of the brand in protecting your culture.

Course Outcomes:

  • An overview of the key strategic risks to provider sustainability
  • An understanding of the most critical key target market.
  • An overview of the early warning signs of cultural decline - and how to reverse it.
  • An understanding of the role of the brand in building culture

About the Facilitator:

Fran Connelley, is a strategic marketer who specialises in the non-profit sector. Over the last 20 years, as Director of FC Marketing, she has worked with many well-known organisations to build strong, values based brands and then use the brand to drive strategic growth. Fran has worked in the disability sector since 2008 and brings a practical, outcomes driven approach to successful disability marketing. Her book, ‘How to Thrive under the NDIS – A Pathway to Sustainability for Service Providers’ is now in its 6th reprint.  

Fran is currently working with organisations across NSW, South Australia, Queensland and Victoria. She has been a speaker and presenter for the Australian Institute of Company Directors, Connecting Up, The Fundraising Institute of Australia, Cerebral Palsy Alliance, Scope Australia, CatholicCare, Scalabrini Village, the CPA, CommBank and many more. For more information visit: www.fcmarketing.com.au