While good website design and images matter, if your copy is clunky and cumbersome you’re not probably holding your readers attention or talking directly to them. Website writing requires a different set of skills from writing for print.  From understanding the web visitors journey, to optimising your copy, this webinar will feature valuable website copywriting tips that you can apply immediately.  

Andrea will share insights and practical advice to help you write SEO web copy that engages and ultimately drives donations and advocacy.   This webinar is not about back-end website technology and various CMS platforms. It’s ideal for the content manager and communications professional of any nfpos.

What will you get out of this webinar?

  • An overview of SEO copywriting
  • Guidelines for finding your focus for every web page
  • Tips for writing copy that presents problems and invites a reader to be part of the solution
  • Why maintaining your tone of voice matters
  • How to convert chunky text to scannable copy

Attendees of this webinar will also receive a copy of Andrea’s “Use your words wisely – tips for writing copy that engages” mini-booklet

About the facilitator – Andrea Rowe

Andrea Rowe is a Copywriter and PR strategist specialising in not-for-profit organisations and community campaigns. For over 25 years her specialist writing skills has encouraged followers and fundraising dollars for The Royal Flying Doctor Service, Conservation Volunteers, People and Parks Foundation, Kids Teaching Kids and The Luke Batty Foundation.

With a background in journalism and Ministerial media liaison, Andrea has BA in Media Studies and Post Grad in Crisis and Issues Communication. As a children’s author and committed community member she has also founded her own not for profit writing organisation.

Connecting Up is a part of the Infoxchange Group

Infoxchange is a not-for-profit social enterprise that has delivered technology for social justice for over 25 years.

With over 100 staff across Australia and New Zealand we tackle the biggest social challenges through the smart and creative use of technology.

www.infoxchange.org/au